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TraceParts Blog> Lead Generation

Component manufacturers: three ways to generate more qualified leads


17-01-2019 Priscillia Granval

Like many component manufacturers, you have identified lead generation as a way to increase your turnover. And you are absolutely right! Industrial buyers are increasingly connected and autonomous as regards their purchasing needs. Below are three ideas to help you improve your lead generation.   1. Optimize your online presence This is the cornerstone. To […]

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How to generate leads using your component catalog


11-01-2019 Audrey Varin

Do your salespeople find it increasingly difficult to find new buyers? Buyer behavior and expectations in industry have changed dramatically over recent years. So, to find new customers in industry you need to start by modernizing your marketing and sales strategy.   What is a good lead? A good lead is someone who has shown […]

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Create Relevant Content for Industrial Buyers


10-01-2019 Audrey Varin

As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you are facing this problem in manufacturing content marketing. 68% of manufacturing marketers reported their top challenge was “Creating content that appeals to multi-level roles within the target audience(s).” (Source: Manufacturing […]

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5 steps to generating leads by putting your component catalog online


08-01-2019 Audrey Varin

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow the right steps in order to guarantee a return on your investment.   1. Define who your ideal lead is To generate quality leads with your […]

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How to facilitate contact between component suppliers and designers


03-01-2019 Audrey Varin

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are wondering how to reach them. It is not easy to create this kind of link or relationship. However, there are various tools and tips that you can use to make […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.