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Component manufacturers: when is the best time to send your email campaigns?


05-12-2018 Priscillia Granval

In all human interactions, there are overall rules to be respected.

Just as it would be strange to ask the same question 5 times to someone who ignores you, it is not a great idea to send an email campaign in the middle of the night.

With email marketing, as in real life, there are certain things that can be recommended and other things you should avoid.

Below, we look at the best times for sending email campaigns as a component manufacturer.

 

The best times for sending email campaigns as a component manufacturers:

A typical day can be divided into three periods when talking about sending email campaigns:

 

1 – the beginning of the morning

It should be noted that the beginning of the morning slot is not the same for all your targets. Also, sending an email campaign before 9am is not recommended.

Why?

Firstly, because it is highly likely that your emailing will not be effective because it will be opened using a mobile phone.

This type of situation reduces the chance that your target will place an order or perform an action that may be of value for you.

Secondly, if your email is consulted via a work station when the person arrives at the office, it will be drowned among other email campaigns and internal emails.

Your email campaign will not be effective at this early hour.

So, this slot is not the best time for sending your emails.

For you, as a component manufacturer, the best slot for sending your emails is between 9am and 10am

 

2 – the beginning of the afternoon

At noon, people are eating, talking and glancing at their smartphone from time to time.

Effective emailing does not fit with lunchtimes or coffee breaks. Your emails may not even get read.

Between 2pm and 3.30pm, is a good time slot. People’s attention is focused on work and efficiency.

This is the ideal time to send your emails to your target.

 

3 – the end of the afternoon

After 5.30pm, the main part of the working day is behind us. Again, this slot is ideal because the flow of emails tends to slow down.

It is therefore highly likely that your email will be the only unread email in your prospects’ inbox.

 

The best day for sending email campaigns

There is no ideal day to send your email campaigns. Tuesdays and Thursdays remain the most popular days of the week, but the other days perform very well due to a lower number of sending.

 

Analyze what is the best time to send your emails

After reading this, you may think that if all component manufacturers send their emails based on these tips, then the advice would be worth nothing anymore!

So, to be sure to find the best time for sending your emails to your prospects, you need to analyze the following points:

    • the delivery rate

This represents the percentage of emails delivered in relation to the number of emails sent.

 

    • the opening rate

Number of emails opened in relation to the number of emails delivered.

 

    • reactivity rate

Number of emails clicked on in relation to the number of emails opened.

 

    • the conversion rate

Number of actions performed in relation to the number of emails delivered.

 

    • the click rate

Number of emails clicked on compared to the number of emails delivered.

 

    • the unsubscribe rate

Number of people who unsubscribe in relation to the number of emails delivered.

 

    • the ROI

This determines the revenue that your email campaign generated. Then you need to correlate the revenue generated with the costs incurred.

By analyzing these data carefully, you will be able to determine when is the best time to send your email campaigns.

Would you like to review how you approach your email campaigns? Talk with one of our experts:

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.