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Glossário de Marketing Online
No mundo do Marketing Digital às vezes é difícil saber o que é o que. Às vezes é difícil compreender o significado por trás de “Alvejando por Comportamento”, “Servidor de Propaganda” ou “Chamada para Ação”. Nosso glossário irá mantê-lo informado e explicará as diferenças e fatores chaves. Mas é claro que você sempre pode falar com um dos nossos especialistas em marketing digital
Ad Clicks
Ad Server
Alt Tag
Banner
Banner Format
Banner Impression
Behavioural Targeting
Bounce
Brand Awareness
Call-to-Action (CTA)
Campaign
Click-Through Rate (CTR)
Conversion is when a visitor to your website or a recipient of your email campaign takes an action that you want them to take. It could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely. Whatever it is you want your visitors to do, this action is what you are going to measure and what you are looking to optimize
Conversion
Conversion Rate
Cost-per-Click (CPC)
Cost per Mille (CPM)
Crossmedia
Cumulated Clicks
Cumulated Visits
Deliverability
E-Commerce
Email Marketing
Email Marketing Software
Geo Targeting
HTML
Landing page
Lead
Lead Generation
Online Marketing
Online Survey
Opening rate
Opt-in
Opt-out
Opt-out rate
Page Impression
Permission Marketing
Prospect
Resend
Retention Rate
SEA
SEM
Sending Time
SEO
Spam
Squeeze Page
Subject Line
Suspect
Targeting
Text Ad
Tracking
Unique Visits
Viral Marketing
Visitor