The role of marketing professionals in today’s world is not restricted to promoting products and services. They also need to guide prospects during the consideration stage, while analyzing and understanding them in an effort to define actions matching their needs.
3D printing emerged back in the 1980s, but its development has only recently entered the fast lane. However, the level of uptake and maturity in this booming sector varies according to the application and the sector of industry.
In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not all manufacturers operating in the B2B market have the necessary maturity to procure and use these types of products or services. They account for only 4% of all 3D printers […]