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TraceParts Blog> Digital Marketing Services

How to facilitate contact between component suppliers and designers


03-01-2019 Audrey Varin

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are wondering how to reach them. It is not easy to create this kind of link or relationship. However, there are various tools and tips that you can use to make […]

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Component manufacturers: why are your emails not getting read?


19-12-2018 Priscillia Granval

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said, your last email campaigns were not as successful as you had hoped. What makes you think it will be different this time? If you do not change anything, people will […]

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Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads


12-12-2018 Audrey Varin

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

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Integrate advertising banners in your strategy for generating leads


11-12-2018 Priscillia Granval

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

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Component manufacturers: when is the best time to send your email campaigns?


05-12-2018 Priscillia Granval

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to someone who ignores you, it is not a great idea to send an email campaign in the middle of the night. With email marketing, as in real life, there are […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.