TraceParts Blog> Digital Marketing Services

Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads

12-12-2018 Audrey Varin

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

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Integrate advertising banners in your strategy for generating leads

11-12-2018 Priscillia Granval

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

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Component manufacturers: when is the best time to send your email campaigns?

05-12-2018 Priscillia Granval

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to someone who ignores you, it is not a great idea to send an email campaign in the middle of the night. With email marketing, as in real life, there are […]

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Effective Email Marketing for Engineers and Design Professionals

26-11-2018 Audrey Varin

You may think email marketing for engineers and design professionals is old fashioned or dead if you believe all the buzz about social media. That is simply not true if you are a manufacturer or a distributor of parts and plan to use email marketing to engage with industrial professionals. As Mark Twain was famously quoted, […]

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8 tools for creating an HTML template for email campaigns

20-11-2018 Priscillia Granval

Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. Thanks to this tool, you will achieve your objectives in terms of promoting your products and services and finding new prospects. Creating an HTML template involves several best practices. To help you, there are […]

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For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.