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TraceParts Blog> Email Campaigns

Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?


06-06-2019 Priscillia Granval

A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital marketing professionals looking to reach out to engineers and designers. Unless you spent the whole of 2018 hidden away in a secluded forest cabin, there is no way that you […]

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The 8 Email Marketing mistakes you should avoid when looking to expand your portfolio of industrial customers


14-02-2019 Priscillia Granval

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include in their communication strategy. With the advent of the all-digital era and the emergence of automated marketing platforms, emails have lost none of their strategic importance. When it comes to […]

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Importance of Email Marketing for Component Manufacturers


06-02-2019 Audrey Varin

In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this post because email marketing is such a vast and important topic. Since publishing the previous post, there have been a few more independent research studies on manufacturing marketing that have […]

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Component manufacturers: why can’t your customers find you on the Internet?


09-01-2019 Priscillia Granval

The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services online. Has this not worked for you? Does no-one visit your website? Don’t you have any requests for quotes or more information? You probably need to fine-tune a few things […]

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5 steps to generating leads by putting your component catalog online


08-01-2019 Audrey Varin

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow the right steps in order to guarantee a return on your investment.   1. Define who your ideal lead is To generate quality leads with your […]

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For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.