In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not all manufacturers operating in the B2B market have the necessary maturity to procure and use these types of products or services. They account for only 4% of all 3D printers […]
Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?
A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital marketing professionals looking to reach out to engineers and designers. Unless you spent the whole of 2018 hidden away in a secluded forest cabin, there is no way that you […]
When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include in their communication strategy. With the advent of the all-digital era and the emergence of automated marketing platforms, emails have lost none of their strategic importance. When it comes to […]
In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this post because email marketing for Component Manufacturers is such a vast and important topic. In fact, since publishing the previous post, there have been a few more independent research studies […]
The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services online. Has this not worked for you? Does no-one visit your website? Don’t you have any requests for quotes or more information? You probably need to fine-tune a few things […]