Do you know what your customers want? Would you be able to define scientifically a number of benefits that they would be particularly keen to have? If you can answer these questions, it means that you have a great head start over your competitors because while they are speculating about these things (“I think…”), you […]

The current situation has forced authorities to take preventive security measures like the postponement or cancellation of many trade fairs and business meetings across the globe. Most companies are impacted by these measures as they are limited in the ways they can promote their products and services and meet new prospects and customers. Therefore, to […]

Saint-Romain, France – February 1, 2021 – TraceParts, a world-leading supplier of digital content for engineering, has announced excellent results for its digital marketing services in 2020. TraceParts is well known for its TraceParts.com CAD content platform, which allows parts manufacturers and distributors to publish their 3D catalogs. Once the CAD models of their products […]

How to generate more sales-ready leads? A question that plagues every business, and which brings about many sleepless nights for their sales and marketing departments. There is, however, a simple answer to this question: Implement a lead nurturing strategy! Industrial buyers have been bombarded with advertisements in their everyday life, and it has resulted in […]

Timing is everything. You have probably heard this sentence before, and its significance has been applied to many different areas. This time, however, our focus is on its application in generating high quality leads using trigger marketing. Trying to sell your products when the prospects don’t have a need for them or when they aren’t […]