When you create an email campaign and take a great deal of care and time on crafting the content, layout and landing page, you want to see results, you want to catch the attention of your target audience and you want them to perform the expected action. Therefore, you need to stack the odds in […]

If you use email marketing to promote your products and services, and generate new business opportunities, then you are absolutely right! Email marketing continues to be the key communication channel for any marketing strategy, whatever your line of business.  Sending email campaigns to a segmented base, taking care over the message, defining calls-to-action and carefully […]

These days, many companies and individuals have felt the impact due to the pandemic, and they had to adapt to the changes in the world. With the imposed limitations regarding personal contact, companies have started to shift most of their focus on digital marketing to attract new customers and retain the previous ones. Now, more […]

When you are looking to generate qualified leads, it is often a wise choice to enlist the services of a specialized provider. The important thing is choosing the right provider that you are going to work with, namely one who will understand your problems, needs and objectives, and who will obviously have the target market that you are looking to reach out to!

Do you know what your customers want? Would you be able to define scientifically a number of benefits that they would be particularly keen to have? If you can answer these questions, it means that you have a great head start over your competitors because while they are speculating about these things (“I think…”), you […]