When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel that all self-respecting marketing professionals should include in their communication strategy. With the advent of the all-digital era and the emergence of automated marketing platforms, emails have lost none of their strategic importance when it comes […]

In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this post because email marketing is such a vast and important topic. Since publishing the previous post, there have been a few more independent research studies on manufacturing marketing that have […]

The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services online. Has this not worked for you? Does no-one visit your website? Don’t you have any requests for quotes or more information? You probably need to fine-tune a few things […]

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow the right steps in order to guarantee a return on your investment.   1. Define who your ideal lead is To generate quality leads with your […]

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are wondering how to reach them. It is not easy to create this kind of link or relationship. However, there are various tools and tips that you can use to make […]