How to generate more sales-ready leads? A question that plagues every business, and which brings about many sleepless nights for their sales and marketing departments. There is, however, a simple answer to this question: Implement a lead nurturing strategy! Industrial buyers have been bombarded with advertisements in their everyday life, and it has resulted in […]

Timing is everything. You have probably heard this sentence before, and its significance has been applied to many different areas. This time, however, our focus is on its application in generating high quality leads using trigger marketing. Trying to sell your products when the prospects don’t have a need for them or when they aren’t […]

Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough leads? And what is the quality/price ratio of your campaigns? In short, where do you stand relative to the sector average? All these questions are perfectly legitimate. But as with […]

A website redesign is an exciting project that can affect your sales and marketing in many profitable ways. You can invest hours in choosing the right text, design, pictures and make your website a well-oiled money machine. But, if not done the right way, you might be missing out on a chance to increase your […]

Saint-Romain, France – March 19, 2020 – TraceParts, a world-leading supplier of digital content for engineering, has announced excellent results for its digital marketing services.  In addition to its 3D catalog publication solutions for parts manufacturers and distributors, TraceParts has been delivering digital marketing services for over 10 years to marketing professionals looking to target industrial engineers and designers.  […]