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TraceParts Blog> Lead Generation

Component manufacturers: why are your emails not getting read?


19-12-2018 Priscillia Granval

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said, your last email campaigns were not as successful as you had hoped. What makes you think it will be different this time? If you do not change anything, people will […]

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Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads


12-12-2018 Audrey Varin

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

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Integrate advertising banners in your strategy for generating leads


11-12-2018 Priscillia Granval

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

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Component manufacturers: when is the best time to send your email campaigns?


05-12-2018 Priscillia Granval

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to someone who ignores you, it is not a great idea to send an email campaign in the middle of the night. With email marketing, as in real life, there are […]

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Purchasers’ expectations have changed; you need to adapt!


27-11-2018 Priscillia Granval

In an increasingly connected world, the way people look for and consume information has changed considerably. Today, we all search on Google to get an answer to our questions. In B2B, it is exactly the same! Professionals use the internet to search for solutions when they have issues and questions. It is essential to take […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.