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TraceParts Blog> Lead Generation

Five reasons why parts suppliers provide online access to their products’ CAD models


13-06-2019 Audrey Varin

Parts suppliers are sitting on a gold mine. Professional designers covet information about product dimensions and specs. Nowadays, engineers and designers scour the web in search of 3D models for the standard products that they need for the projects they are working on at any given time. This prevents them from having to redraw the […]

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Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?


06-06-2019 Priscillia Granval

A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital marketing professionals looking to reach out to engineers and designers. Unless you spent the whole of 2018 hidden away in a secluded forest cabin, there is no way that you […]

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Generate leads by publishing your component catalog online


06-03-2019 Priscillia Granval

Generating new business opportunities means constantly attracting new leads. There are several tools that you can incorporate and combine in a long-term strategy. The goal is to ensure that your company is clearly on your prospects’ radar. You need to leave the competition trailing in your wake by proving to your prospects that you offer […]

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How do you improve the customer journey in industry?


15-02-2019 Audrey Varin

Did you know that 80% of the customer’s journey to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on their own. That is why it is so important today for industrial parts vendors to change their perception of the customer, since the era of the mass market and mass […]

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The 8 Email Marketing mistakes you should avoid to expand your portfolio of industrial customers


14-02-2019 Priscillia Granval

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include in their communication strategy. With the advent of the all-digital era and the emergence of automated marketing platforms, emails have lost none of their strategic importance. When it comes to […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.