The role of marketing professionals in today’s world is not restricted to promoting products and services. They also need to guide prospects during the consideration stage, while analyzing and understanding them in an effort to define actions matching their needs.
In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not all manufacturers operating in the B2B market have the necessary maturity to procure and use these types of products or services. They account for only 4% of all 3D printers […]
A growing number of professionals buying industrial products are currently steering clear of the major retailers and instead sourcing their products straight over the internet from specialized portals combining the market’s offerings into online catalogs. The rise in these new digital applications is prompting companies in the sector to bring a multichannel dimension to their […]
Parts suppliers are sitting on a gold mine. Professional designers covet information about product dimensions and specs. Nowadays, engineers and designers scour the web in search of 3D models for the standard products that they need for the projects they are working on at any given time. This prevents them from having to redraw the […]