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SEO/SEA: Why is Google not enough?


18-11-2019 Priscillia Granval

When you are looking to promote your products online, visibility on Google is essential. But when it comes to generating new business opportunities, Google is not enough.

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How to educate your customers and prospects by creating content?


04-11-2019 Priscillia Granval

The role of marketing professionals in today’s world is not restricted to promoting products and services. They also need to guide prospects during the consideration stage, while analyzing and understanding them in an effort to define actions matching their needs.

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3D printing, prototyping, 3D scanning: how do you spread the word about your innovative offer?


23-10-2019 Priscillia Granval

In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not all manufacturers operating in the B2B market have the necessary maturity to procure and use these types of products or services. They account for only 4% of all 3D printers […]

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Industrial parts suppliers: the challenges of digital transformation


08-07-2019 Audrey Varin

A growing number of professionals buying industrial products are currently steering clear of the major retailers and instead sourcing their products straight over the internet from specialized portals combining the market’s offerings into online catalogs. The rise in these new digital applications is prompting companies in the sector to bring a multichannel dimension to their […]

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Five reasons why parts suppliers provide online access to their products’ CAD models


13-06-2019 Audrey Varin

Parts suppliers are sitting on a gold mine. Professional designers covet information about product dimensions and specs. Nowadays, engineers and designers scour the web in search of 3D models for the standard products that they need for the projects they are working on at any given time. This prevents them from having to redraw the […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.