PINET: "TraceParts has become a key component in our communication strategy"
Hinges for industry given a higher profile with the success of TraceParts
PINET, a family-run company for six generations, specializes in the manufacture of hinges for industry. The company went into business in 1840, making metal reeds for organs and harmoniums, but began focusing on articulated parts -especially piano hinges – in 1923.
From articulated locking parts (locks, latches, etc.) to gripping and moving components (handles, slides, etc.), the company has expanded its range of products and succeeded in branching into the industrial market by supplying standard or custom-designed parts in small and medium production runs. PINET parts are used in civil engineering and agricultural machinery, trucks, industrial vehicles, rail transport, and much more.
The company’s logistical platform and production plant are based in Chaulnes in Picardy (northern France). The company’s headquarters, sales activities and engineering department are in Roissy, northern Paris. PINET also distributes hinges for German manufacturer DIRAK, which are primarily designed for safe doors and electrical cabinets. It generates nearly a third of its revenues from exports and sells through two subsidiaries in Great Britain and Germany, and a network of exclusive agents and distributors.
Making customer service the priority
Early into the new millennium, PINET chose supplier web2CAD – a German company taken over by TraceParts in 2004 – to produce the 3D libraries for the parts in its catalog. The catalog now features over 2,000 parts.
Pierre Emmanuel Bernard, Chief Marketing Officer at PINET, explains: « In the beginning, one of our main thoughts was the extra service that we could give customers by offering 3D parts libraries, since they were increasingly using CAD software and often had to work our parts into their assemblies. Since then we have been using the SOLIDWORKS software, but at the time we did not have any three-dimensional models and rebuilding the whole catalog ourselves was out of the question. »
From A to WWW
TraceParts organized and modeled the entire PINET catalog and uploaded it to its download portal at www.TraceParts.com. « The teams at TraceParts are quick to respond and deliver high-quality work and support », adds Pierre Emmanuel BERNARD.
« The relationship of trust has led us to asking them to create our own website incorporating our product catalogs. Without a doubt, we are delighted with the service -yet another string to their bow – since our customers can download CAD models of our components straight from our website with the same functionality as the TraceParts portal. Our initial objective in terms of the service delivered to our product users has therefore been achieved »
Not forgetting future customers
Nearly 60% of all PINET models downloaded are done from the TraceParts portal.
« Anyone around the world who doesn’t know our company can check out our range of products by simply searching with keywords, »concludes Pierre Emmanuel BERNARD. « We are also benefiting from the additional visibility from the global success of TraceParts. From time to time, we use their direct marketing services for industrial customers. In addition to the technical side, TraceParts has become a key component in our communication strategy. »
The PINET website is getting ready to enter new territory in online marketing with the arrival of an e-catalog and the option of buying directly from the web.