To RS Components TraceParts means loyal customers
RS Components is the leading distributor of electronic, electrical & industrial components for Europe and the Asia Pacific region. Their multi-brand offering of over 550,000 products is focused on the electronics, maintenance, automation and controls markets. Their success is based on extensive product offerings, immediate product availability, free technical help and now, on its 3D component catalogs.
“An incredibly positive experience”
David Pike, Marketing Engineer at RS in Oxford, England, outlines the RS 3D CAD program for us :
We analyzed what our customers were looking for in terms of accelerating and improving their design processes. We learned that 3D design was growing fast, even reaching 70% in Europe. So we initiated a partnership with our suppliers in order to offer 3D models of their components to our customers. We had a demanding set of requirements, including quality of service, models in all major CAD formats, and high visibility.
On the recommendations of many suppliers and customers, we choose TraceParts to consolidate the existing 3D catalogs, to create catalogs for vendors joining the program, ant to publish them on our websites, on TraceParts.com, and the entire TraceParts Network. Since the launch of the program, more than 500,000 models have been dowloaded. It has been an incredibly positive experience, led by TraceParts.
This enhanced visibility has enabled us to reach a lot of new design engineers. But the most important thing is that, thanks to online 3D catalogs, our existing customers are now ordering more products. Each 3D models is associated with an RS part numbers, which automatically appears in the purchasing list. What better way to foster customer loyalty ? “
RS Components offers a complete database of electronic products with a multi-criteria search feature.
The 50,000 3D models already available at RS Components include the famous Raspberry Pi, a computer barely bigger than a credit card, which can connect to a TV and a keyboard. The Model B (512 MB of RAM) sells for $35 on the RS Components website. This particular 3D model has been used by a host of enthusiasts to design 3D-printable packaging.
David Pikes concludes :
“Integrating our 3D models into our online purchasing has also transformed the way customers can view the products we sell. That’s easy enough to ascertain : the TraceParts analytics gives our management team an at-a-glance view of growth in the number of dowloads and the business they generate.”
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