Traceparts

Three opportunities that only 3D cataloging can give you

Staying in the market and making the right choices from a commercial and marketing perspective means, in many cases, having the ability to predict change by getting ahead of the competition in areas that do not require much effort, but which, thanks to the entrepreneur’s foresight, can turn into a real gold mine.

Just do it now to gain the edge in the future

If you are on the right track in these situations, you will usually acquire market share rapidly and effortlessly, thus quickly achieving success and getting one over your competitors in the process, who will clumsily try to replicate the success you’ve achieved when it is already too late.

This is the story behind the resounding success of hundreds of companies.

Of course, these decisions also contain an element of risk, which is why they need to be based on analysis, research, study, and courage.

Simply replicate what works

In other cases, however, there are choices that lead the company to replicate easily and successfully what is already happening in other markets, something that is a certainty and not a gamble.

3D cataloging, which offers measurable results, demonstrates how the formula works in different sectors and geographical markets.

The key is for the company to make its catalog of mechanical and electrical components for the handling and transmission of motion available on the Internet in order to:

  1. eliminate compatibility issues between different CAD formats
  2. break down language barriers and the time zones that break up the work done on different continents.

It is a process that is already bearing fruit in a scientific way for all those companies (large and small) that have decided to use online 3D cataloging to win new customers.

This means, in practice, that if you manufacture products for the mechatronics industry, it is highly likely that the benefits you could derive from publishing your catalog on the web are not simply the tangible benefits of easily reaching engineers and designers the way they want. But you can also gain a competitive edge as a company that is doing business while others sleep.

Get moving while your competitors are uncertain

Your direct competitors may not have yet moved in this direction, in which case the top spot is still there for the taking.

I see this every day with the numbers for the online 3D cataloging platform TraceParts.com, and that’s why I would like to give you today a few simple pointers to help you look at things how they are and get things moving so that you can turn the next six months into the biggest competitive edge you can gain over your direct competitors.

What does it mean nowadays to be on the TraceParts platform?
There are three opportunities that are of particular interest to you, but you need to grab them as soon as possible.

1. Know your customers

I never get tired of saying it, but knowing the habits, needs, and characteristics of your customers means in statistical terms making every commercial and marketing decision based on data and not on simple assumptions.

Having access to complete data about user behavior is one of the direct benefits you gain by publishing your catalog online on a platform like TraceParts.

In practical terms:
having this information means for you making the right choices by gaining ground on your competitors who persist in doing things the old way
NOT having this information means for you continuing to make strategic choices relying simply on intuition

2. Reduce internal costs

All those actions that are performed repetitively by salespeople, customer service departments, and engineers are replaced by a precise, automated process.

This leaves more time to use the resources available to perform well those jobs that cannot be automated, giving the company the chance to reduce working hours.

In practical terms:
introducing automated processes means for you an improvement in the quality of work (no more frantic operations at the last minute) and streamlining costs (less overtime and, in some cases, fewer staff)
NOT introducing these processes means for you continuing to work flat out, while some of your competitors enjoy the benefits of online 3D cataloging, allowing them to focus with a clearer insight on ever bigger projects.

3. Gain immediate access to foreign markets

Every company would like to export all over the world. But to do this, you really need trade agreements, investment, bureaucracy, and TIME.

An online catalog system can help you drastically reduce the investment in the resources required because, with one click of a mouse, your catalog will be loaded on a platform that is visited by designers from all over the world.
This automatically means getting closer to new business opportunities effortlessly and without involving any risk.

In practical terms:
having your catalog online means for you capturing business from designers and engineers from all over the world without having to invest (at least at the outset) in a multilingual salesperson, without signing representation agreements, and without moving from your office, while your competitors stand still or expend a lot of resources with the aim of achieving similar results.
NOT being online means for you missing out on sales opportunities abroad while your competitors open up new markets.

I wanted to draw your attention to these three aspects because they are easy to understand and demonstrate (using the figures available).

About the Author

Gian Paolo Lodi
Gian Paolo Lodi

Sales Account Manager Part Catalog Services, TraceParts

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