Thousands of leads generated with TraceParts’ Digital Marketing Services in 2019

Saint-Romain, France – March 19, 2020 – TraceParts, a world-leading supplier of digital content for engineering, has announced excellent results for its digital marketing services. 

In addition to its 3D catalog publication solutions for parts manufacturers and distributors, TraceParts has been delivering digital marketing services for over 10 years to marketing professionals looking to target industrial engineers and designers. 

With a number of selection criteria available, marketing professionals can accurately define their target market; they can for instance segment by area of interest (mechanical CAD, prototyping, 3D printing, electronic CAD, etc.), sector of activity (mechanical engineering, automation, special machinery, etc.) or type of product downloaded from the TraceParts CAD content platform. 

With over 1.7 million opt-in contacts in over 49 sectors of activity, the TraceParts database is considered to be one of the highest quality in its sector. 

If any proof were needed, TraceParts generated over 16,500 leads for its customers in 2019 through targeted email campaigns combined with pre-populated forms. Thanks to this service, customers received an average of 100 leads per campaign, which they could then forward to their sales teams. 

Drawing on their in-depth knowledge of their database, TraceParts’ digital marketing experts can advise and guide their customers in choosing the right criteria and achieving greater performance with an average open rate of 22.10% and click rate of 3.10% per campaign. 

About TraceParts

TraceParts is one of the world’s leading CAD-content platforms for Engineering, Industrial Equipment and Machine Design, totaling 5.3 million registered members from 1.3 million companies actively sourcing product information and technical data from over 195 different countries.

As part of the Trace Group founded in 1990, TraceParts brings highly targeted marketing exposure to more than 800 customers of all sizes and from all industries, via powerful cloud-based API and SaaS applications such as CAD part libraries, product catalogs and configurators.

TraceParts’ comprehensive Digital Marketing Services help part manufacturers and distributors, 3D printing & rapid-prototyping suppliers, CAD/CAM/CAE/ECAD software and computer hardware vendors promote their products and services and generate highly qualified sales leads.

Available free-of-charge to millions of Engineers & Designers worldwide, the TraceParts CAD-content platform provides access to over 1.730 supplier-certified product catalogs and billions of 2D drawings & 3D CAD models and product datasheets that perfectly match the digitalization needs of Design, Purchasing, Manufacturing and Maintenance processes & operations, in virtually any industrial sector.