Industrial trade shows vs. CAD platform: analysis of an industrial ROI

Industrial trade shows vs. TraceParts: which channel generates the best return on investment?

You know your trade shows are expensive, but it’s rare to have a clear view of the return on investment.

This guide gives you everything you need to compare numbers included an industrial trade show with a CAD content platform like TraceParts, and to calculate your own cost per lead.

Access the full analysis and discover the detailed calculations available in the document.

Download the comparison guide

An excerpt of the key ROI comparison calculations

In this diagram, you’ll find the main cost items, the assumptions used, and the results of our ROI calculation. The guide details all the data and enables you to run your own simulation.

*Also available in dollars.

Download ROI Trade Shows vs. 3D Product Catalog Solutions

This document provides an in-depth analysis of the costs of an industrial trade show and the performance of a CAD catalog published on TraceParts. You’ll find a simple, repeatable method to calculate your cost per lead and objectively compare the two approaches.

In the document, you will find:

The full calculation of an industrial trade show’s cost
A side-by-side ROI comparison with a 3D CAD catalog
Average performance metrics from 449 TraceParts catalogs
A simple method to apply the calculations to your own initiatives