17% more leads generated by TraceParts’ digital marketing services in 2021

Saint-Romain, France – January 13, 2022 – TraceParts, a world-leading supplier of digital content for engineering, has once again announced excellent results for its digital marketing services in 2021. 

TraceParts allows parts manufacturers and distributors to publish their 3D catalogs on its TraceParts.com CAD-content platform, which currently features over 4.5 million registered users around the world. To round off its 3D catalog publication solutions, TraceParts also provides digital marketing services for marketing professionals looking to target industrial engineers and designers. 

With over 950,000 opt-in contacts in over 49 sectors of activity, the TraceParts database is considered to be one of the highest quality bases in its sector. The digital marketing experts at TraceParts advise and guide their customers by harnessing their in-depth knowledge of the profiles of the engineers and designers registered on the TraceParts.com platform, as well as insights into their practices for searching, selecting and downloading CAD models from industrial parts catalogs.  

Sending marketing emails to this database allows to accurately define the target contacts, such as segmenting by center of interest (mechanical CAD, CAM, prototyping, 3D printing, electric and electronic CAD, etc.), sector of activity (mechanical engineering, automation, special machinery, etc.) or type of product downloaded from the TraceParts.com CAD content platform. 

Thanks to its expertise, the TraceParts team of digital marketing specialists generated over 22,000 leads last year for its customers, representing an increase of more than 17% compared to 2020! These excellent results can be credited to a combination of targeted and segmented email campaigns with pre-completed forms. TraceParts sent those leads straight to its customers, so that they could feed them into their CRM systems or pass them onto their sales teams. 

The results achieved by the TraceParts digital marketing services prove once again this year that generating leads is still high on the priority list for marketing professionals.