TraceParts e-marketing campaigns target designers around the world

Stratasys logoWith several thousands of machines installed, Stratasys is one of the world leaders in 3D printing, a fast-growing technology for producing prototypes by additive manufacturing. Stratasys is headquartered in Israel, with offices in the United States, Europe, Asia, Australia, Japan and Mexico. The company also draws strength from a global distribution network.

The Stratasys 3D printer range (Eden and Connex, and desktop printers Objet24 and Objet30 Pro) cover a broad spectrum of requirements in terms of precision, effective volume and range of materials (107 available combinations). Stratasys’s printers produce accurate, fine and detailed parts. These assets mean that Stratasys printers are in demand for design validation applications and functional testing, as well as jobbing and small production batches. Stratasys printers are used in a wide variety of sectors, from the manufacturing industry through to medicine, fashion, architecture, archaeology and education.

Stratasys used email campaign to generate high qualified leads with TraceParts

Reaching out to designers

Since 2010, Stratasys has been using the e-marketing services of TraceParts, the brains behind the 3D component library ( used by designers and engineers around the world.

Eric Bredin, European Marketing Director for German subsidiary Stratasys GmbH, explains: “In the manufacturing industry, there is the potential for purchasing a 3D printer when a physical prototype may be required to validate the design. That means that we need to find, inform and convince designers and their department. Furthermore, CAD underlies rapid prototyping processes, since 3D printing requires a virtual model. Reaching out to TraceParts users seemed to be a good idea and experience has shown that we were right.”

A “highly effective” marketing tool

Stratasys had several requirements – spread the word about its product range, company and distribution network, and raise awareness of the new materials. The company was looking to generate sales opportunities, while increasing brand awareness and boosting traffic to its websites.
Stratasys regularly uses email campaigns targeting TraceParts users in France, Germany, England, Spain and the United States.

“We are delighted with the feedback,” adds Eric Bredin. “Our campaigns are fully achieving their objectives of informing potential users and promoting our products, with a fast and direct approach to our target group. This method of communication gives an almost instant way of measuring results. In addition to the relevance of the target group, we have seen that the information used to filter the emails sent is constantly updated. It would be much harder and more expensive to address the different sectors of industry with a vertical marketing campaign.”

Like Stratasys, a number of companies in the mechanical industry and CADAM sector have placed their trust in TraceParts to promote their products and services through email marketing and banner campaigns.


客户案例 Stratasys



“我们希望接触到那些有助于提高我们的品牌认知度的目标群体。TraceParts 服务质量卓越。我们的时区或文化可能不尽相同,但我们的团队始终保证高响应性支持。”

Daphne Tien 贸泽电子 亚太地区市场及业务开发副总裁

“我们与 TraceParts 开展了一项电子邮件营销活动,效果非常好,并带来了了大量潜在客户。我们期待在未来再次与 TraceParts 合作。”

Michael Barrett, Nexus Ltd 常务董事

"我们看到了很高的回报率,并注意到 CAD 用户特别接受我们的活动”

Louise Van Rechem, Norelem 公关经理