“With each campaign, my internal lead goal for that campaign was surpassed.”

3D Systems logo

What made you decide to look into TraceParts’ Digital Marketing Services?
TraceParts was recommended by colleagues from previous experiences.

What objectives do you want to achieve with your marketing projects?
Our main objective is lead generation with a clear focus on lead quality over sheer quantity. In addition, we are always looking at expanding our database and creating brand awareness for our company and products.

Could you quickly describe the projects you have worked on with us?
Our campaigns, so far, encompassed eblasts in various languages, promotion of product launches via the NPI package, as well as banner ads and content syndication.

How would you rate the quality of the services provided by TraceParts?
Simply excellent. The sales representative / account manager is highly knowledgable about the portfolio TraceParts offers and thus is able to offer great advice and consultancy. Campaigns are set up in a highly professional manner – the team is ever friendly, helpful, and talented in marketing.

The client is accompanied through the complete circle: from picking out the right campaign type over handling the commercial aspect and the deployment of the campaign up to the reporting of results.

And those campaign results mostly just confirm those impressions.

What kind of results have you obtained from your campaigns with TraceParts?
With each campaign, my internal lead goal for that campaign was surpassed. However, not only the quality of the lead, but also the quantity: Our sales team is always able to turn 1-2 leads of each campaign into opportunities – so our conversion rate ranges at 35%.

Would you recommend TraceParts and our services to other companies?
Yes – without any restrictions or hesitation.

Elisa Jannasch

Elisa Jannasch – International Marketing Leader – 3D Systems