The specialist solenoid actuator manufacturer makes 3D models of its core product range available

mecalectroMecalectro is the number one company in France for designing, manufacturing and selling solenoid actuators. With a turnover of EUR 16 million and more than 3,500 customers, the company also features in the leading pack of manufacturers in Europe. It generates 30% of its turnover from exports, with the European countries and the US as the main destinations.

Mecalectro has 110 employees and is based in Massy, in the suburbs of Paris. Its range of solenoids, electromagnetic holders and shotbolts are deployed in three main types of application:

  •  Property protection: safes, bicycles from bicycle sharing schemes, vending machines, access control systems, etc.
  •  Personal protection: machine safety, fire safety, emergency exit control, elevator car locks, underground train doors, X-ray tables, etc.
  •  Equipment safety: circuit-breakers, missile locking-on carrying beam, diesel engine control system, cabin seat security lock, etc.

The Mecalectro website offers 3D views of its products

The main sectors supplied by Mecalectro products include aeronautics and defense, construction, medical and transport, not to mention manufacturers of machine tools and packing machines, as well as electrical appliances whose circuit-breakers are fitted with solenoids.

Components integrated early on in projects

2006 was the year when the partnership with TraceParts started, aimed at putting the 3D models online. Philippe Maire is sales manager for the north and east of France, as well as for Northern Europe and the United States. He explains the reason behind this decision:

“Our customers are engineering firms that work for main contractors, subcontractors that handle complete automation products or straight construction consultancy firms. Our products’ standout feature is that they are firmly integrated with the customer’s mechanism or equipment, and this integration must be validated before the delivery phase.”

The designers therefore need to access the 3D models very quickly at their offices. In fact, Mecalectro was receiving increasingly frequent requests for CAD files. “We weren’t able to provide our 3D models in all the formats being requested. We therefore approached TraceParts, which already had a good reputation among our customers.”

Catalogs produced from physical models

The demos carried out by TraceParts at Mecalectro persuaded the company to take the plunge. It decided to target this action at the core products in its standard range (linear solenoids, shotbolts and holders). The company’s turnover is actually split equally between catalog or slightly customized products and specific custom-made products.

mecalectro Shotbolts for dangerous machinery and anti-drift stop

Mecalectro gave TraceParts the physical models for each component, along with the plans and catalogs so that they could be classified correctly, as Philippe Maire explains:

“We supplied the parts because we wanted to be sure that the plans would be interpreted correctly. In fact, we got the 3D models back quickly. We verified them all and the rare defects were quickly corrected by the TraceParts technical team.”

Standing out

The Mecalectro website (www.mecalectro.com) offers 3D views of its products. To download them, the designer directs its customers and prospects to the TraceParts libraries. In addition to models in the largest CAD formats in the market, customers can access the PDF pages in the Mecalectro catalog for each of the components on offer.

“Apart from the good service provided to our customers, we have found with this partnership a way to make us stand out and give our company a dynamic image,” comments Philippe Maire. “This was quite an important argument influencing our decision.”

Commercial surprise

“Our main objective – customer service – has been fully met, as has our position in relation to our competitors,” mentions Philippe Maire with delight. “The additional good news was to see the steady rise in the number of downloads and from a wide variety of countries. Many companies have found our products by going directly to the website www.TraceParts.com. This global commercial repository provides an important advantage, indicating the strong following that TraceParts has.”*

For further information:
Mecalectro: www.mecalectro.com/

Mecalectro CAD data on TraceParts.com: www.TraceParts.com

Contact us: info@traceparts.com

Gutekunst Federn

“从良好的点击率上可以看出,TraceParts 拥有我们我们寻找的目标群体。订单处理方便快捷!在我们的营销组合活动中,您总能找到 TraceParts。” Jürgen Mugrauer, Gutekunst Federn 营销经理

DesignSpark Mechanical

TraceParts 为 DesignSpark(隶属于 RS Components)提供了向亚洲和欧洲的不同的工程设计软件和社区营销的绝佳机会。 我们共同致力于有奖竞赛的材料和交付,以帮助推动 DesignSpark 网络受众参与度。 TraceParts 的专业团队有助于快速整理任何障碍并准时遵守发布时间表。竞赛的结果非常好,网页访问量很高,针对的目标国家的参与度很高。我们肯定会再次使用 TraceParts 营销服务,并会推荐其他合作伙伴/客户采用这种推广方式。” Joydipto Choudhuri, RS Components 工程开发经理

Nexus

“我们与 TraceParts 开展了一项电子邮件营销活动,效果非常好,并带来了了大量潜在客户。我们期待在未来再次与 TraceParts 合作。” Michael Barrett, Nexus Ltd 常务董事