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适用于针对工程设计师和制造业影响人士的营销人员的想法和实用技巧

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案例分析
02/07/2019

Preferences and purchasing habits in the industry in figures

Figures for carrying out effective communication campaigns The purchase process has changed. What is known as the "buyer's journey" bears no resemblance whatsoever to the same jour...

数字营销, 数字零件目录, 案例分析, 生成潜在客户

Why should industrial marketing experts keep a close eye on trends in their cost per lead?

In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight and showc...

案例分析, 生成潜在客户

How do you improve the customer journey in industry?

Did you know that 80% of the customer's path to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on their own. That is why it is so important ...

案例分析

西门子使用 TraceParts 的 CAD 原生格式解决方案

TraceParts的解决方案促进西门子提升客户增值服务。 所有使用CAD系统开发产品客户都希望能够获取数字化的产品标准和己购买的零部件数据,逆向技术已经不能满足需求。西门子意识到这一趋势并开始提供数字化的产品数据。如今,客户可以在西门子平台或TraceParts平台上获取这些数据。 [caption id="attachment_22674" align=...

数字营销, 案例分析, 生成潜在客户

How TraceParts helped Item generate more leads

When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to achieve that objective.. This strategy m...