适用于针对工程设计师和制造业影响人士的营销人员的想法和实用技巧
要为销售团队开发高质量的潜在客户，必须确保潜在客户了解您的品牌和产品，这样才能吸引他们浏览品牌网站，进而将其转化为新客户。 发布横幅广告是实现这一目标的有效方式。 有效的横幅广告应基于最佳实践，这能帮助您产生流量，提高产品曝光度。 横幅广告是一项低成本的潜在客户开发策略，通常投放简单，并能立即衡量效果。 请按照以下 5 个技巧，制作有效的横幅广告。...
法国圣罗曼 – 2022 年 1 月 13 日 – 世界领先的工程类数字内容供应商 TraceParts 在 2021 再次宣布其数字营销服务的优异业绩。 TraceParts 允许零件制造商和分销商在其 T...
In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight and showc...
A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital marketing professi...
In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this post because email marketing ...
To generate qualified leads for your sales teams, you must make sure your prospects are aware of your brand and products in order to attract them to your website and convert them i...
To generate qualified leads for your sales teams, you must make sure your prospects are aware of your brand and products in order to attract them to your website and convert them i...
Like many component manufacturers, you have identified lead generation as a way to increase your turnover. And you are absolutely right! Industrial buyers are increasingly connecte...
As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you are facing this problem in ...
As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow...
As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are wondering how to reach the...
You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said, your last email campaigns were not as succes...
您正在准备接下来的电子邮件营销活动，并且确信这次能够达到目标。然而，您发送的上一封营销电子邮件并不像预期的那样成功。是什么让您认为这次会有不同的结果？ 如果您对下一封要发送的营销电子邮件不做任何更改，那么收件人会像之前一样置之不理。为了改变这种状况，以下是我们注意到的零部件制造商的一些常见错误。 未更新电子邮件联系人数据库 老话虽说“烟斗越老烟越香”，但对于...
Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan,...
To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing adver...
所有人际互动都需要遵守通用规则。 比方说，某个人对您视而不见，您却 5 次向对方提问同一个问题，则会显得不太合适，同样，半夜发送营销电子邮件也并非明智之举。 关于电子邮件营销，在现实生活中有一些值得推荐的做法，也有一些应该避免的行为。 在下文中，我们将介绍零部件制造商发送营销电子邮件的最佳时间。 零部件制造商发送营销电子邮件的最佳时间段： 就发送营销电子邮件...
如果您相信那些有关社交媒体的流言蜚语，那么可能会认为面向工程师和设计专业人士的电子邮件营销是老套或死板的。 如果您是零部件制造商或分销商，并计划通过电子邮件营销联系行业专业人士，那么这个观点并非正确。正如马克·吐温的一句名言所说：“有关我死亡的报道过于夸张。” 当然，您不必相信我的观点，但这个事实可能会让您信服——“95% 的工程师会仔细阅读收件箱中的电子邮...
Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. This tool helps you to achieve your objectives in terms of promoti...
Finding qualified leads for your sales teams is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use, it is important to first unde...
When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to achieve that objective.. This strategy m...
电子邮件营销活动是潜在客户开发策略的重要组成部分。然而，有效开展电子邮件营销活动需要精心规划，尤其是考虑到 B2B 领域的专业人士平均每天会收到 49 封电子邮件，其中包括 10 封广告邮件！ 如果您想确保发送的电子邮件已被阅读，应遵循以下 6 个最佳实践，从而有效开展工业领域的电子邮件营销活动。 1.发件人姓名和地址 我们从头开始介绍。收件人在收到电子邮件...
As an industrial manufacturer, you know you need to have a marketing strategy for your components catalog. But your time is precious. You have new products to develop, equipment to...
You have probably already heard the saying “Content is king”. Obviously to attract visitors to your website and thereby create leads, you must provide them with quality content and...
When you are a component manufacturer, using the internet to develop sales is a good idea. However, while taking short-cuts in order to get maximum return on investment can pay off...
The successful launch of your industrial components is not played out on D-day. To effectively communicate about the launch your new industrial components, it is essential to prepa...
