8 tools for creating an HTML template for email campaigns

Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. This tool helps you to achieve your objectives in terms of promoting your products and services and finding new prospects.
Creating an HTML template involves several best practices. To help you, there are many tools available on the market. Below is a short list that will give you an idea.



Publicate is a simple tool for creating email campaigns and newsletters which can be used with the email service that you already use. You can opt for an annual or monthly subscription with 3 different formulas.

Even if you do not have any HTML skills, its editor enables you to create responsive email templates very easily with its drag-and-drop tool, and provides access to several thousand copyright-free pictures to illustrate your messages.



Smore is an easy-to-use tool for designing newsletters and email campaigns.
The editor enables users, even novices, to quickly create responsive templates using the drag-and-drop tool with a host of styles available in the library. The subscription is monthly, with three packages available.



Mailstyler is a software package for creating email templates, which can be used by all email service providers.
It also uses a drag-and-drop tool that allows you to create a template even if you have no HTML skills. The tool is simple to use and everything can be customized to obtain a 100% tailor-made design. It comes at a fixed, but affordable, price.

Infographic - Anatomy of an effective email message hbspt.cta.load(3814094, ‘476df216-0dc1-4b11-bafd-7ee1ca4b6955’, {});


Foundation for Emails

Foundation for Emails is a tool that allows you to create responsive emails compatible with the majority of email software.
You have a choice of 10 tried-and-tested responsive HTML templates.
Certain HTML skills are needed to use the software.



Macaw is a tool that allows you to create custom-made responsive email templates without having any knowledge of HTML, in a similar way to software like Photoshop. It is quite expensive, however.



TinyLetter is a free tool accessible to everyone, created by MailChimp.
It is a text editor, similar to WordPress, with which you can add images. The page layout possibilities are quite limited however.


7. Litmus Builder

Litmus Builder is an online tool that enables you to build your email templates using a web editor.
Prior knowledge of HTML is essential because the code is not hidden and you need to edit it. You can automatically synchronize your HTML code with your email software.


8. Topol.io

Topol.io is a free, easy-to-use tool for creating your own email and newsletter templates. It can be used on all email software platforms.
The only drawback is the relatively small choice of templates, but they can be adapted according to the needs.
A professional version is available for a small monthly subscription.


Call on the services of a provider to create and send your email templates.

If you do not have the in-house resources or if you simply do not have time to devote to creating your HTML template, our customer-campaign management team can do it for you.

For more than 10 years, TraceParts has been helping its customers to create and send email campaigns using its qualified database. Our team of professionals devoted to implementing these campaigns are experts in the best practices needed to create an effective email campaign. You will benefit from our expertise in this field and have a single contact person who will work hand in hand with you, from booking the sending date to the delivery of statistics concerning your campaign message.

Please do not hesitate to contact one of our experts for a free audit of your lead-generation strategy. We will be able to guide and advise you on the procedure to follow to successfully carry out your email campaigns.

Get a free Digital Marketing Consultation hbspt.cta.load(3814094, ‘641550a8-c6a8-484f-935b-21df396657b8’, {});


Yang Guo

Digital Marketing Coordinator, TraceParts