LEMO stays connected to design firms around the world with TraceParts

The international expert in push-pull connectors chooses TraceParts for its 3D model library and e-marketing services.

LemoLEMO is a global leader in the design and manufacture of push-pull connectors for electrical, fluid and fiber optic transmissions. Its products respond to the needs of customers in a variety of markets, including military, medical, industrial control, measurement, audio-video and telecommunications. Founded in 1946, LEMO employs 1,300 people. Its headquarters and three plants are based near Lausanne, Switzerland.
With 17 sales offices around the world, LEMO generates most of its revenue from direct sales, while 95% of its customers are located outside Switzerland.

 

3D models required by customers

In response to growing demand for 3D models from users of its products, LEMO enlisted the support of TraceParts in 2010. Serge Buechli, Product Manager at LEMO, explains:

“User enquiries were handled by our local subsidiaries, which then had to get the data from our design office, a process that wasted time and generated no added value, especially since the format that we supplied was rarely the one that had been asked for!”

 

lemo

More than 14,000 connectors references of Lemo are available on the TraceParts CAD portal

 

 

In six months, all product families selected by LEMO – representing 14,000 of the company’s 50,000 items – were uploaded and made available on the TraceParts.com portal in all the CAD formats on the market.

 

Work on the models has also had a beneficial effect on the www.lemo.com site. The manufacturer’s portal features a sophisticated configurator for looking up connectors according to specific functional and dimensional criteria. The TraceParts teams incorporated a 3D viewer and downloader into the configurator.

 

Connectors on the radar of more designers and buyers

“We offer our customers a high value-added service by giving them access to 3D models on our site. New families will soon be added,” Serge Buechli continues. “But results have gone far beyond our initial objective. We have increased our global visibility, and our products are available as early as the equipment design stage. For every 10 models downloaded, six come from our website and four from the TraceParts portal or our partners’ sites. Detailed information from TraceParts is analyzed every week and distributed throughout our subsidiaries for their sales initiatives. We have a greater insight into buyers and designers.”

Major retailers, such as RS Components, have also gone for the TraceParts technology, thereby offering additional access to LEMO’s products.

 

Push marketing

In a bid to promote its products to equipment designers, LEMO regularly uses TraceParts e-marketing services through its newsletter. “As such, we benefit from the foothold that TraceParts had gained in design firms around the world, allowing us to address specific regions and markets,” concludes Serge Buechli.

 

For further information:

Lemo: www.lemo.com

Lemo CAD data on TraceParts: www.traceparts.com

Contact us: info@traceparts.com

其他推荐

TraceParts and Contrinex, the sensor manufacturer unlike any other

用户不必再次在 3D 目录中选择他们曾经在 Contrinex 产品查找器中选择的产品。 Contrinex 正在完善其系统对其客户的友好度,同时仍然提供到 3D 目录的直接路径。

在 TraceParts 支持下,真空搬运技术公司 COVAL 填补了国际市场的空白

我们显然想满足他们的需求,但即使我们使用 3D CAD 软件设计我们自己的产品,我们的技术部门也花费了太多时间来响应他们的要求,尤其是因为需要简化我们的模型以保护我们的专业知识。

Stephane Garcia,首席营销官
« 我们也必须确保在线零部件的质量 »

我们真正欣赏 TraceParts 的地方在于其满足我们品质要求的能力,它是我们真正意义上的长期合作伙伴。自从我们推出这项服务以来,产品销量一直在稳步增长。这有助于我们提高客户忠诚度,并获得新的业务机会。

乐可利市场支持经理 Patrice SALEM