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LEMO stays connected to design firms around the world with TraceParts

The international expert in push-pull connectors chooses TraceParts for its 3D model library and e-marketing services.

Lemo

LEMO is a global leader in the design and manufacture of push-pull connectors for electrical, fluid and fiber optic transmissions.

Its products respond to the needs of customers in a variety of markets, including military, medical, industrial control, measurement, audio-video and telecommunications. Founded in 1946, LEMO employs 1,300 people. Its headquarters and three plants are based near Lausanne, Switzerland.

With 17 sales offices around the world, LEMO generates most of its revenue from direct sales, while 95% of its customers are located outside Switzerland.

3D models required by customers

In response to growing demand for 3D models from users of its products, LEMO enlisted the support of TraceParts in 2010. Serge Buechli, Product Manager at LEMO, explains:

User enquiries were handled by our local subsidiaries, which then had to get the data from our design office, a process that wasted time and generated no added value, especially since the format that we supplied was rarely the one that had been asked for!

lemo

More than 14,000 connectors references of Lemo are available on the TraceParts CAD portal

In six months, all product families selected by LEMO – representing 14,000 of the company’s 50,000 items – were uploaded and made available on the TraceParts.com portal in all the CAD formats on the market.

Work on the models has also had a beneficial effect on the www.lemo.com site. The manufacturer’s portal features a sophisticated configurator for looking up connectors according to specific functional and dimensional criteria.

The TraceParts teams incorporated a 3D viewer and downloader into the configurator.

Connectors on the radar of more designers and buyers

We offer our customers a high value-added service by giving them access to 3D models on our site. New families will soon be added, Serge Buechli continues. But results have gone far beyond our initial objective.

Major retailers, such as RS Components, have also gone for the TraceParts technology, thereby offering additional access to LEMO’s products.

Push marketing

In a bid to promote its products to equipment designers, LEMO regularly uses TraceParts e-marketing services through its newsletter. 

As such, we benefit from the foothold that TraceParts had gained in design firms around the world, allowing us to address specific regions and markets. concludes Serge Buechli

For further information:
Lemo : www.lemo.com
Lemo CAD data on TraceParts: www.traceparts.com
Contact us: info@traceparts.com

その他の証言

PINET: "TraceParts has become a key component in our communication strategy"

In the beginning, one of our main thoughts was the extra service that we could give customers by offering 3D parts libraries, since they were increasingly using CAD software and often had to work our parts into their assemblies.

Pierre Emmanuel Bernard, Chief Marketing Officer at PINET
"We owe a lot to TraceParts for our growth"

Since we were evaluating the investment only in terms of supplying CAD models, the financial effort seemed very high and we hesitated for a long time, especially since part of our catalogs are made up of parts manufactured by third parties. The sales and technical teams at TraceParts were finally able to convince us and we do not regret it at all, because the benefits largely surpass the simple service offered to our customers.

Marcel Dubois, General Manager for CSR
« We must have quality in our on-line components too »

What we really appreciate about TraceParts is their ability to meet our quality demands and that it is a truly long-term partner. Since we introduced the service, product sales have been growing regularly. This helps us to foster customer loyalty and win new business.

Patrice SALEM, Marketing Support Manager