5 steps to generating leads by putting your component catalog online

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow the right steps in order to guarantee a return on your investment.


1. Define who your ideal lead is

To generate quality leads with your component catalog, it is essential to know the characteristics of your ideal lead.

Who is your target?

Many component manufacturers make the mistake of reducing the idea of the “ideal lead” to the size of the business in which he/she works or his/her sector of activity.

These are indeed essential criteria for generating leads, but they are not sufficient.

Industrial buyers want you to make their life easier. In order to do this you should respond to the daily problems and issues they face in order to attract them to your component catalog.

Generating quality leads therefore involves an in-depth understanding of the questions and problems that your ideal lead encounters.

This is an prerequisite before following the next steps.


2. Optimize the visibility of your component catalog

To put your component catalog online you have several options.

You can put your catalog directly on your website or on a specialist platform, such as TraceParts.

By using a specialist platform like TraceParts, you will benefit from being immediately visible to our users. In our case, this represents over 3 million people.

If you decide to put your component catalog on your own website, it is essential to optimize it for search engine referencing.

In order to do this, please look at the following checklist:

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3. Write high-quality content

As we have already seen, industrial buyers use the internet to answer their questions and to find solutions to their daily problems.

To attract their attention, it is important that you offer content on your website that answers their questions.

This is how you can meet the main expectations of modern buyers, who want you to help them achieve their objectives.

Your “altruism” will enable you to position yourself as an expert worthy of the buyers’ trust and to attract more visitors to your website.

Then, you have to direct your visitors to your component catalog to generate leads.


4. Promote your content and your catalog

Your referencing on search engines is the biggest source of traffic for your website, but it is not the only one.

To promote your content or your component catalog, you can use different tools

  • Social networks;
  • Emailing campaigns;
  • Online advertising;

For online advertising, you have different options. Firstly, you can use publicity campaigns such as Google Adwords.

Another option is to invest in advertising banners on specialist websites like TraceParts.


5. Optimize your conversion rate

The first 4 steps will allow you to attract qualified visitors to your website and your component catalog.

But if they leave as they came, it is of little benefit to your company (and your turnover).

The goal now is to convert your visitors into leads.

To do this, it is essential to provide lead-generation forms on your website, which are filled in by visitors because they feel it is worth their while.
For example, you could 3D downloads of your components.

Do you want to take things further? Download our Free Guide on how to launch of your component catalog with success:


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Yang Guo

Digital Marketing Coordinator, TraceParts