A growing number of professionals buying industrial products are currently steering clear of the major retailers and instead sourcing their products straight over the internet from specialized portals combining the market’s offerings into online catalogs. The rise in these new digital applications is prompting companies in the sector to bring a multichannel dimension to their […]
Figures for carrying out effective communication campaigns The purchase process has changed. What is known as the “buyer’s journey” bears no resemblance whatsoever to the same journey just a few years ago. Nowadays, the behavior of buyers in the B2B sector is becoming almost identical to that of buyers in the B2C sector. The only […]
June 2019 – Interesting content for Engineers and Designers Xometry Metal 3D Printing Design Guide Florida A&M team makes strides with 3D printing cornea technology Relativity expands 3D printed rocket production at Stennis Space Center Concreative: VINCI launches construction 3D printing startup in UAE Safran introduces Add+ engine demonstrator with 30% 3D printed parts See the […]
Saint-Romain, France; June 25, 2019 – Amphenol Socapex, a global manufacturer of interconnected solutions, and TraceParts have announced the publication of a range of connectors for printed circuit boards. Designers and engineers around the world can now configure, preview and download these electronic components. Since 1947, Amphenol Socapex has been specifying, designing, manufacturing and distributing […]
Why should industrial marketing experts keep a close eye on trends with regards to their cost per lead strategy?
In what has become a highly competitive business environment, content marketing has taken hold as an essential communication strategy for any company wishing to highlight and showcase its brand. Nevertheless, putting such a strategy into practice may prove to be a complicated process. For instance, 61% of B2B marketers believe that generating qualified leads represents […]