Like many component manufacturers, you have identified lead generation as a way to increase your turnover. And you are absolutely right! Industrial buyers are increasingly connected and autonomous as regards their purchasing needs. Below are three ideas to help you improve your lead generation.   1. Optimize your online presence This is the cornerstone. To […]

Manufacturers and vendors of industrial parts can lead their digital transformation strategy with the APIs developed by TraceParts Saint-Romain, France – January 16, 2019. In today’s constantly changing digital world, parts vendors find themselves in a hyper-connected industry where the use of APIs creates real added value. Displaying data in API format is currently the […]

Do your salespeople find it increasingly difficult to find new buyers? Buyer behavior and expectations in industry have changed dramatically over recent years. So, to find new customers in industry you need to start by modernizing your marketing and sales strategy.   What is a good lead? A good lead is someone who has shown […]

As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you are facing this problem in manufacturing content marketing. 68% of manufacturing marketers reported their top challenge was “Creating content that appeals to multi-level roles within the target audience(s).” (Source: Manufacturing […]

The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services online. Has this not worked for you? Does no-one visit your website? Don’t you have any requests for quotes or more information? You probably need to fine-tune a few things […]