Buyers are increasingly connected. As a component manufacturer, your website needs to be a major source of sales leads. Is this not the case with your website? Below, we look at 4 common mistakes that prevent component manufacturers from generating leads.
1. Your website is not optimized to convert visitors into leads
In order to convert your visitors into leads, your website must be optimized to encourage them to leave their contact information.
Various methods can be used to generate leads through your website, such as getting visitors to subscribe to a newsletter, or fill in a form to download a document or a contact form, or a quote request.
Unfortunately, your site is perhaps not ready for all this.
Your website probably has too few contact points and they are not visible enough.
We often meet component manufacturers who only have a contact form or a quote request form on their website. This is clearly not enough.
Not all your visitors need to buy components now or in the short term. However, this does not mean that you should let them leave your site without retrieving their contact details. Otherwise, when they do need components, you will not be able to make a proposal
Buyers who do not have any immediate needs will never fill out a quote request. So, you must use your imagination to encourage them to leave their contact information.
As a component manufacturer, your target audience probably work mainly on computer workstations, but mobile devices are becoming more and more popular and will continue to have growing importance on the market.
If your site cannot be consulted on a mobile phone, you are missing out on a significant source of leads.