Новости

Идеи и практические советы для профессиональных маркетологов, которые ориентируются на инженеров, разработчиков и промышленных агентов влияния

+17% лидов, сгенерированных сервисами цифрового маркетинга TraceParts в 2021 году

Сен-Ромен, Франция – 13 января 2022 г. – Компания TraceParts, один из основных мировых поставщиков цифрового контента для инженерного проектирования, снова рада сообщить об отличных результатах...

Email Marketing Benchmarks in industry

Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough...

How a Website Redesign fit into your Digital Marketing Strategy?

A website redesign is an exciting project that can affect your sales and marketing in many profitable ways. You can invest hours in choosing the...

Print Marketing vs Digital Marketing: Which Is the Best to Generate Leads?

An excellent marketing plan is necessary for a business that wants to reach out to a large audience and grow its bottom-line. With a limited...

How TraceParts is helping Stratasys put its 3D printing solutions on the map

When it comes to generating new business opportunities, companies cannot escape the fact that they need to promote their products and services. This is especially...

Burning Digital Marketing Questions and Answers You Need to Know

The ability to connect with your potential customers to learn what they are looking for is a must in today's fast-changing environment. The world of...

Do Webinars Work?

With the advent of the newer content offers like interactive e-books, calculators, and so on, it might seem that the effectiveness of the webinars has...

How to Prepare Attractive Customer Content

When it comes to creating content, there are many fascinating ways to express ideas, knowledge, and information. If you're familiar with content marketing, you've probably...

What is a Buyer Persona and How to Define It?

A buyer persona is an imaginary representation of your ideal customer. It's based on detailed market research and info about your current customers. It tells...

TraceParts acquires CAO.fr, BIMActu.com and CAO-formation.com to strengthen its range of Digital Marketing Services

St Romain, France – January 13, 2020 – TraceParts, a world-leading supplier of digital content for engineering, has announced that it has taken over all...

5 Ways Email Marketing Can Generate Leads For Your Business

When it comes to a business, people need to find ways to make money through leads. Leads become potential customers, making them a valuable resource...

The productivity of designers and the innovation of manufacturers

Having your parts selected by designers is everything a manufacturer dreams of! But how can this happen? For maximum clarity in this article, I will...

The 4 essential steps to generate leads in 3D Printing Industry

Leads generation: here is a subject that has spawned countless articles. Simply do a quick search on Google and you will see just how many...

SEO/SEA: Why is Google not enough?

When you are looking to promote your products online, visibility on Google is essential. But when it comes to generating new business opportunities, Google is...

3D printing, prototyping, 3D scanning: how do you spread the word about your innovative offer?

In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not...

Почему специалисты по промышленному маркетингу должны внимательно следить за тенденциями в отношении своей стратегии затрат на лиды?

В условиях высококонкурентной деловой среды контент-маркетинг стал важной коммуникационной стратегией для любой компании, желающей выделить и продемонстрировать свой бренд. Тем не менее реализация такой стратегии...

Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?

A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital...

Importance of Email Marketing for Component Manufacturers

In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this...

Five ingredients for an effective advertising banner for the industrial sector

To generate qualified leads for your sales teams, you must make sure your prospects are aware of your brand and products in order to attract...

Create Relevant Content for Industrial Buyers

As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you...

5 steps to generating leads by putting your component catalog online

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it...

How to facilitate contact between component suppliers and designers

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are...

Component manufacturers: why are your emailing not getting read?

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said,...

Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a...

Integrate advertising banners in your strategy for generating leads

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners....