Новости

Идеи и практические советы для профессиональных маркетологов, которые ориентируются на инженеров, разработчиков и промышленных агентов влияния

+17% лидов, сгенерированных сервисами цифрового маркетинга TraceParts в 2021 году

Сен-Ромен, Франция – 13 января 2022 г. – Компания TraceParts, один из основных мировых поставщиков цифрового контента для инженерного проектирования, снова рада сообщить об отличных результатах...

Generating Leads with Trigger Marketing

Timing is everything. You have probably heard this sentence before, and its significance has been applied to many different areas. This time, however, our focus...

Email Marketing Benchmarks in industry

Have you ever wondered how the open and click rates of your email campaigns compare to those of your competitors? Do your campaigns generate enough...

How a Website Redesign fit into your Digital Marketing Strategy?

A website redesign is an exciting project that can affect your sales and marketing in many profitable ways. You can invest hours in choosing the...

What is a Buyer Persona and How to Define It?

A buyer persona is an imaginary representation of your ideal customer. It's based on detailed market research and info about your current customers. It tells...

5 Ways Email Marketing Can Generate Leads For Your Business

When it comes to a business, people need to find ways to make money through leads. Leads become potential customers, making them a valuable resource...

The productivity of designers and the innovation of manufacturers

Having your parts selected by designers is everything a manufacturer dreams of! But how can this happen? For maximum clarity in this article, I will...

SEO/SEA: Why is Google not enough?

When you are looking to promote your products online, visibility on Google is essential. But when it comes to generating new business opportunities, Google is...

3D printing, prototyping, 3D scanning: how do you spread the word about your innovative offer?

In the fast-growing sector of 3D printing, prototyping and 3D scanning, new firms are flocking and competition in the market is rocketing. In addition, not...

Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?

A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital...

The 8 Email Marketing mistakes you should avoid to expand your portfolio of industrial customers

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include...

Importance of Email Marketing for Component Manufacturers

In one of my earlier posts, I had talked about effective email marketing for engineers and design professionals. I’m continuing the same topic in this...

Component manufacturers: why can’t your customers find you on the Internet?

The Internet is a crucial communication tool today. It allows you to increase your visibility and sales by publishing your component catalogs, products and services...

5 steps to generating leads by putting your component catalog online

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it...

How to facilitate contact between component suppliers and designers

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are...

Component manufacturers: why are your emailing not getting read?

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said,...

Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a...

Component manufacturers: when is the best time to send your email campaigns?

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to...

Effective Email Marketing for Engineers and Design Professionals

You may think email marketing for engineers and design professionals is old fashioned or dead if you believe all the buzz about social media. That...

8 tools for creating an HTML template for email campaigns

Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. Thanks to this tool,...

Five tools to leverage lead generation in industry

Lead Generation in industry is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use,...

Six best practices when creating an email marketing campaign in the industrial sector

Email campaigns are a key component of your strategy for generating sales leads. However, creating an effective email campaign requires careful planning, especially when you...

Component manufacturers: 3 reasons why your online advertising campaigns fail

When you are a component manufacturer, using the internet to develop sales is a good idea. However, while taking short-cuts in order to get maximum...

Living in a GDPR world

Whatever good or bad may come from the GDPR law, one thing is for sure- it’s here to stay, so we better find ways of...

Three ways in which TraceParts helps manufacturers generate high-quality leads

TraceParts offers its customers- component manufacturers, 3D printing manufacturers, software publishers and hardware suppliers- digital marketing services to help them promote their products and services...