Parts suppliers are sitting on a gold mine. Professional designers covet information about product dimensions and specs. Nowadays, engineers and designers scour the web in search of 3D models for the standard products that they need for the projects they are working on at any given time.
This prevents them from having to redraw the parts themselves, which in turn improves their productivity and the reliability of their designs.
Consequently, industrial parts suppliers, regardless of their sector of activity, have every interest in providing users with digital data for their products.
Imagine the number of design projects that engineering consultants, organizations and freelancers are required to lead every day. The need is huge!
I get the impression that you have already understood why industrial parts suppliers provide online access to their products’ CAD models. Nevertheless, I am going to give you five good reasons for taking action if you have not already done so!
designers or engineers are surely capable of converting your products’ CAD
models into other formats to suit the needs of your customers and leads. But at
process is required to make your CAD models available in different formats. In
an ideal world, the process works and your teams do not need to re-model the
part in another format. But sometimes, the conversion process breaks down or is
Even if your
teams manage to offer 3D CAD models of your products in several different CAD
formats while keeping your data confidential, these types of ad hoc requests prevent your teams from designing new
How do you offer your customers native models
that can be incorporated into any CAD system?
services of 3D modeling experts simplifies the CAD models that you
may wish to publish so that customers and prospects can only see your products’
external geometry, but not what is happening inside! Engineers do not need this information to work out
whether your parts will fit the rest of their assembly.
advantage for your customers is not only having access to CAD models with a
perfectly accurate geometric representation, but a wealth of other data
relating directly to the design, such as the part number, description,
material, length, diameter and weight.
posting content online inevitably goes hand-in-hand with SEO. Offering technical information
about your products online will
clearly improve your products’ visibility.
industrial parts supplier, if you decide to make your products
available in 3D on your website, you must ensure that each product contains the technical information
that professional designers are looking for, which can then be scanned by search
engine robots (title, dimensions, part numbers, specifications, URL, etc.).
designers or engineers go looking on search engines for product information, a
product backed by an effective SEO strategy will feature in the search engine
If SEO fails
to excite you, remember that you can call on third parties to do it for you
(web agency, CAD content platform, freelancers, etc.)
It is a good
thing if you are already in the habit of uploading your CAD models to your
website! If you have
already published models on your website, you can scale your visibility up to a
global level by publishing your products on a CAD content
The engineering platform is an excellent leads generator, since it attracts millions of visitors around the world on the lookout for CAD models of industrial products.
3. Save time
When you make
your products’ CAD models available, you give engineers and designers a gateway
to all the information that they need for their design projects.
you save your technical operations department and sales force considerable
time, because they no longer need to respond to individual enquiries.
You will be fulfilling requests for technical
content from your customers and prospects without even realizing it, 24 hours a
day, seven days a week.
Every professional visiting your website can then
download your products’ CAD models with just a few clicks. The only question
that they might ask is: “how much does the product cost?”
In this case,
it would be a wise idea to add a quotation request button to your product data sheets to increase
your chances of conversion.
a survey that we carried out among 45,555
professional designers, 88% of designers consider buying the part after downloading its CAD model.
Quotation request forms, just like CAD model downloads, can be used to collect key information about your prospects.
4. Know your target
Generating leads is one of the primary objectives for
industrial parts suppliers. To generate new leads on your website, you have no
choice but to serve up content to visitors.
for giving content, you can obtain information on your visitors by asking them
to fill in a form.
As I was
saying earlier, the CAD content platform is a real lead magnet, because the engineers and
designers using the portal must agree to share a certain amount of information
before they can download the required products.
The following is the type of information that
you can obtain from professional designers once they have downloaded your
name and surname
number and description of the downloaded product
your products on a CAD content platform gives you access to detailed
statistics generated from downloads of your catalog. You can identify your most
popular products by filtering statistics according to CAD format, country,
language, part number, website, and so on.
You can obtain invaluable information about your
target market by discovering the countries, companies, services or business
sectors associated with the engineers and designers downloading the products
from your catalog.
You can also incorporate all these data into your CRM system by using an API.
5. Deliver a
high-quality service to build customer loyalty
The UX or user experience represents what users feel about an interface,
object or service. Awareness of the importance of the UX
for professionals visiting our websites has continually grown in recent years.
industrial parts supplier, what services could enhance the user experience on
Downloads of your products’ CAD models: visitors to your website can see and download
CAD models of a given part number or product.
3D viewer: allows your visitors to
interact and view your products as images, technical drawings and 3D models.
3D configurator: designers and engineers can receive an instant response to a specific
need without needing to know your products inside out.
Quotation request function: parts suppliers can manage their price enquiries both effectively and instantly.
designers spend hours trawling the web
forCAD models of industrial
products. You might think that it is a waste of time, but they are actually saving time. It enables them to ramp up
their design projects.
You can help
engineers and designers save time by uploading CAD models of your products to your website or a CAD content platform. Doing so will increase the chances
of your products being chosen and
subsequently integrated into their designs and ultimately purchased.
There are countless advantages for parts suppliers: improved search engine rankings, greater product exposure, enhanced user experience and more loyal visitors to your website.
to find out more about uploading your products in 3D CAD format? Download the