redesign is an exciting project that can affect your sales and marketing in
many profitable ways.
You can invest hours in choosing the right text, design, pictures and make your website a well-oiled money machine. But, if not done the right way, you might be missing out on a chance to increase your brand awareness.
In 2020 the market environment is changing faster than ever, and you need to answer your customer’s needs. Customers today tend to do research in the comfort of their own homes and offices.
The current global situation, delays in traffic and lack of time, are a few reasons why customers like to surf in a safe environment.
That’s why you should include it as a part of the digital marketing strategy. If you’re standing in one place, you’re handing over your potential sales and marketing leads into the hands of your competitors.
Those are a few
reasons why your website must leave an astonishing first impression.
It’s all about giving your
customers what they need.
Besides, you can create a poll for your customers and ask them for their feedback. This is an important part of the website redesign since they’re the target that you want to engage with.
buyer persona is a digital marketing tool that’s designed to help you to define
the exact audience you want to target.
What should a website redesign include?
redesigning your website, the crucial elements to pay attention to are text
elements, images, and the design itself.
how will the three stated above look like you must pay attention for it to be
optimized for search engines.
Content marketing is a part of the redesign which plays a big role in whether your website will attract the right audience, or you’ll have a hard time achieving it.
When planning your content marketing strategy, keep in mind that your content needs to be optimized for search engines. Such practice is known as (SEO) Search Engine Optimization and its goal is to build a content and a webpage that will have a great quality for your visitors and well-indexed inside Search Engine to generate traffic.
Depending on what industry you’re in you should do research on the things that are important for your target audience.
If you’re a consulting company, company providing only engineering services or a manufacturing company, there’s a difference in what your website should have. However, engineering services may not need the same information such as information crucial for manufacturing websites.
When writing a description of what you do, and what your products and services are, you need to choose your target keywords. This way the search engines will understand better what your website is about, and your content will attract and provide value for the right audience.
Keep the number
of keywords at a reasonable rate.
The algorithms nowadays are super-advanced and will rank your content as spam if the keyword is mentioned too many times.
Also, make sure your text has a flow and it’s easy to read and straight-to-point. Too much text that’s hard to read and not relevant to your customers might be an obstacle causing your visitors to leave your website.
Structure the layout of your website so the customers can find what they’re looking for fast. You should include pictures and videos that are relatable to your products and services. Above all, visual elements are important since they’re eye-catching and appealing.
audience surfing and researching the web from their smartphones, you need to
make sure your website is optimized for mobile usage.
Website Redesign as a Digital Marketing Strategy
doing the redesign of your website, you should have a parallel start with the
promotion of your new website. Website redesign itself is a digital marketing
tool, but you should support it with other tools for promotion.
Tools as e-mail marketing, banners, ads, and social media marketing, play a big part in the promotion of your website redesign.
email campaign for your new website is a way to inform customers about the
novelties on your website.
This is a way to reach out to the quality audience which has already shown interest in getting information about your products and services.
starting from scratch or your list of contacts isn’t good enough, choosing from a segmented list to
fit your exact needs is a life-saving tool.
This way, you’ll spread your word to the audience of your choice using categories like job titles, product categories, country, industry, etc.
Banners and Ads
how important visual features are for your new website, and it also works for