适用于针对工程设计师和制造业影响人士的营销人员的想法和实用技巧
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如果您相信那些有关社交媒体的流言蜚语，那么可能会认为面向工程师和设计专业人士的电子邮件营销是老套或死板的。 如果您是零部件制造商或分销商，并计划通过电子邮件营销联系行业专业人士，那么这个观点并非正确。正如马克·吐温的一句名言所说：“有关我死亡的报道过于夸张。” 当然，您不必相信我的观点，但这个事实可能会让您信服——“95% 的工程师会仔细阅读收件箱中的电子邮…
TraceParts 通过其产品目录服务 (PCS) 和数字营销服务 (DMS) 为行业营销人员提供销售线索生成计划。 SAINT ROMAIN，FRANCE&CINCINNATI，OHIO USA（2018 年 11 月 20 日）-&n…
TraceParts的解决方案促进西门子提升客户增值服务。 所有使用CAD系统开发产品客户都希望能够获取数字化的产品标准和己购买的零部件数据，逆向技术已经不能满足需求。西门子意识到这一趋势并开始提供数字化的产品数据。如今，客户可以在西门子平台或TraceParts平台上获取这些数据。 [caption id="attachment_22674" align=…
Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. This tool helps you to achieve your objectives in terms of promoti…
November 2018 – New parts catalogs available on the TraceParts CAD-content platform: burster, CLAMPTEK, ELESA, GENERAL ELECTRIC, HIROSE, molex, preci-dip, RS Components, Samtec, Sc…
According to a study, some 83% of French companies have noted an improved customer experience after implementing APIs. What about your company? Do you like the idea of allowi…
Social networks are an essential tool for generating leads. If you think that they are only a means of conveying your brand image, think again! When used correctly, they can genera…
即使一些顽固的客户仍然喜欢纸质产品目录，但在线发布零部件产品目录已经成为重要的战略举措。下面 3 个令人信服的理由论证了为什么仅仅拥有纸质产品目录已经不够。 1. 纸质产品目录不符合设计师的期望 设计师拥有严格的要求和 B2C 消费者一样。 设计师希望零部件制造商能够帮助他们优化和加速设计研究。这其中不可避免地涉及以所需的 CAD 格式提供 3D 模型。 以…
Are you looking for an expert in web solutions to publish your products online in 3D? Your decision is crucial because the success of your new product range on the market depends o…
Finding qualified leads for your sales teams is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use, it is important to first unde…
In numerous industrial sectors, it is necessary to decide between a distribution network or direct sales. Everything depends on your objectives. However, this marketing channel is …
When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to achieve that objective.. This strategy m…
TraceParts 系列目前已拥有超过 60 种原生和中立 CAD 格式，现在又新增了 STEP AP242 格式。 作为世界知名的 3D 工程数字内容提供商，TraceParts 始终致力于确保其 CAD 内容平台采用先进技…
电子邮件营销活动是潜在客户开发策略的重要组成部分。然而，有效开展电子邮件营销活动需要精心规划，尤其是考虑到 B2B 领域的专业人士平均每天会收到 49 封电子邮件，其中包括 10 封广告邮件！ 如果您想确保发送的电子邮件已被阅读，应遵循以下 6 个最佳实践，从而有效开展工业领域的电子邮件营销活动。 1.发件人姓名和地址 我们从头开始介绍。收件人在收到电子邮件…
September 2018 – New parts catalogs available on the TraceParts CAD-content platform: Buehler Motor, CONTROL TECHNIQUES, DISTRELEC, DugomRulli, ebm-papst St. Georgen GmbH & Co.…
As an industrial manufacturer, you know you need to have a marketing strategy for your components catalog. But your time is precious. You have new products to develop, equipment to…
A visitor who ends up completing a detailed contact form on your website becomes a sales lead. Even though a lot of the work has been done by this stage, the leads generated for yo…
Are you preparing to launch a component catalog? Maybe you have just done so? Be careful not to make one of the four following mistakes or the launch of your component catalog coul…
To launch a new product catalog is a major challenge for component manufacturers. So, how do you avoid making any mistakes? In this article we will see that the industrial buyer ha…
You have probably already heard the saying “Content is king”. Obviously to attract visitors to your website and thereby create leads, you must provide them with quality content and…
多年来，全球工业一直在经历迅猛变化：工业领域最具活力的国家，例如美国、巴西和中国，都经历了低迷；而发展中国家则在快速增长。 作为一名旁观者，看着这些新兴企业不断占据更大的市场份额，您可能会问自己，情况是如何发展到这一步的？ 最重要的是，您希望能够成为自己市场领域中的领导者。但是在思考您的市场份额之前，您必须先回顾自己的营销策略。哪些策略是有效的，哪些无效，或…
Buyers are increasingly connected. As a component manufacturer, your website needs to be a major source of sales leads. Is this not the case with your website? Below, we look at 4 …
When you are a component manufacturer, using the internet to develop sales is a good idea. However, while taking short-cuts in order to get maximum return on investment can pay off…
The successful launch of your industrial components is not played out on D-day. To effectively communicate about the launch your new industrial components, it is essential to prepa…
Generating qualified leads online is crucial for component suppliers. Are you struggling to generate qualified leads? Are your leads not sufficiently qualified? Here are 3 obstacle…
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26/11/2018 
数字广告解决方案, 电子邮件推送 
