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Burning Digital Marketing Questions and Answers You Need to Know


18-02-2020 Ivana Majić

The ability to connect with your potential customers to learn what they are looking for is a must in today’s fast-changing environment. 

The world of digital marketing is a way for you to reach a global marketplace and increase brand awareness. 

Why is Digital Marketing important? 

Digital Marketing is more cost-effective than traditional marketing services. You can achieve conversion optimization at higher rates and attract more qualified leads to your website. On top of that, digital marketing also provides a higher (ROI) Return of Investment in comparison to your other marketing investments. 

To make sure you’re doing it the right way – we’ve created a list of burning digital marketing questions for you. 

Find out if you’re on track with reaching the sales qualified leads. 

What is the average open rate of an email campaign? 

Despite all the new channels for reaching customers, email remains the most effective one. It’s inexpensive, customizable, and easy to maintain.

Sales professionals are reaching out to their customers via emails every day. The average open rate for email depends on various factors like your audience, industry, etc.

For example, when it comes to TraceParts digital marketing services, part vendor industry open rates are greater than 23.1%, 3D Printing, Prototyping and Scanning more than 21%, and CAx Software Vendors more than 22.2%.

To turn your contacts into qualified sales-ready leads, you must organize your targeting. At TraceParts, we offer a great number of functionalities that will enable you to reach your targeted audience using email campaigns.

Why is this important?

By choosing from different countries, company sizes, and areas of interest, you’re ensuring you’re reaching to the right audience. This way your open rates increase the chance to perform above average. Besides, if you’re detail-oriented, you could enjoy features such as A/B testing, contact forms, surveys, etc.

Are you GDPR compliant? 

GDPR (General Data Protection Regulation) is an EU Regulation which replaced the 1995 EU Data Protection Directive (DPD).  

The GDPR mission is to enhance the protection of the personal data of EU citizens and increase the obligations on organizations that collect or process personal data.   

What does this mean?  

To ensure you’re GDPR compliant, you must pay attention to the lawfulness, limitations, data, transparency, integrity, etc.  

The data collected must be accurate. You must follow the required laws, store only the information you need, and establish proper security measures. 

Do you run quality assurance tests? 

Quality assurance (QA) is an activity that includes measures for ensuring high-quality products and services.

When it comes to emailing, you need to make sure your HTML templates are responsive. It is also desirable to check if your links are working.

Also, you want to check if your HTML is valid. A valid HTML respects the rules of HTML language, such as vocabulary, syntax and grammar. You want to make sure you’re guiding your potential customers to the right landing page.

Why is this a critical issue?

We live in a “instant request” world, and if you don’t guide and provide your potential customers with desired information, you’re likely going to decrease your sales results.

Put yourself in your customers’ shoes. If you don’t provide them with a functional call-to-action buttons, and right links to go and visit your site, they most likely won’t visit.

If you’re considering increasing your brand awareness with advertising your products and sales via banner, QA checks are necessary before you start with your digital marketing campaign.

Different advertising networks require different banner sizes. You also need to pay attention to the type of file you’re choosing for your banner ad since different banner sizes have different file weights.

When you’ve established the right size and file weights, you want to make a design, and message that will catch the eye of the public.

Where do you have your opt-in contacts from?

Buying email lists is an outdated practice, which often also isn’t legal. You want to get around it.

What is an opt-in list?

An opt-in list is a list of contacts who have given their permission to receive communication from you.

Who qualifies as an opt-in contact?

Many users qualify as opt-in contacts, and we’ve listed a few examples for you:

  • Contacts who signed up using a subscription form on your website,
  • Customers who asked to be a part of your email lists,
  • Customers who have purchased products and services.

All the above, are qualified as opt-in contacts.

It might be challenging to generate a quality opt-in list if you want to create an effective digital marketing campaign.

The most effective and inexpensive way to get to the right resources is to choose leads from legitimate contact bases.

We can help you match your specific needs to your budget. You want to make sure you’re hitting the right audience, and our list of 1.7 Million+ opt-in users, can give you a great start.

Were you able to draw a conclusion?

There are hundreds, and maybe even more digital marketing services on the table. Depending on the channel you want to target with digital marketing, there are many options to choose from. A/B testing, Call to Actions, Impressions, Campaigns, SEO, CPC (Cost-per-Click), etc. 

It’s hard sometimes to grasp the meaning between all those abbreviations. And it might be even more confusing to know which are suitable for services you want to offer.

So, after you’ve checked and answered all these questions, where do you stand? No matter where you are in the process, there is always a place for improvement and a guiding hand.

This is a burning topic, especially if you’re trying to overtake the competition and solidify your place in the engineering community.

Here at TraceParts, we make great efforts when it comes to analysis of email campaigns, audience, quality assurance, and advertising. This helped us become one of the top lead generators by providing our customers with high-quality digital marketing services along with a personalized approach. All these efforts combined enable our customers to target users whom they want to communicate precisely.

You can target your prospect from a large selection of our digital marketing services, such as e-mail marketing, banner ads, text ads, and more by choosing one of our Digital Marketing Packs. It is also possible to make a customized Marketing Pack that will suit your personal needs.

We’ve created a Media Kit for you to discover how to promote your products and services to design and engineering professionals. You can access it here.

Our marketing experts can help you with your lead generation strategy. Don’t hesitate to contact us for a free consultation, so we can together discover how to improve your marketing efforts.

 
Get a free Digital Marketing Consultation
 

We’re always happy to help you with building brand awareness and generating qualified leads!

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