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Digital Marketing Glossary
In the world of digital Marketing it is sometimes hard to know what is what. Its sometimes hard to grasp the meaning behind “Behavioural Targeting”, “Ad Server” or “Call-to-Action”. Our glossary will keep you informed and explain the differences and key facts. Of course you can always talk to one of our digital marketing experts
Ad Clicks
Ad Server
Alt Tag
Banner
Banner Format
Banner Impression
Behavioural Targeting
Bounce
Brand Awareness
Call-to-Action (CTA)
Campaign
Click-Through Rate (CTR)
Conversion is when a visitor to your website or a recipient of your email campaign takes an action that you want them to take. It could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely. Whatever it is you want your visitors to do, this action is what you are going to measure and what you are looking to optimize
Conversion
Conversion Rate
Cost-per-Click (CPC)
Cost per Mille (CPM)
Crossmedia
Cumulated Clicks
Cumulated Visits
Deliverability
E-Commerce
Email Marketing
Email Marketing Software
Geo Targeting
HTML
Landing page
Lead
Lead Generation
Online Marketing
Online Survey
Opening rate
Opt-in
Opt-out
Opt-out rate
Page Impression
Permission Marketing
Prospect
Resend
Retention Rate
SEA
SEM
Sending Time
SEO
Spam
Squeeze Page
Subject Line
Suspect
Targeting
Text Ad
Tracking
Unique Visits
Viral Marketing
Visitor
Sales-ready LeadGen for component suppliers, design software and computer hardware vendors, 3D printing & rapid prototyping professionals.