You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said, your last email campaigns were not as successful as you had hoped. What makes you think it will be different this time?
If you do not change anything, people will not read your next Email campaign any more than they did the previous ones. To rectify the situation, here are some common mistakes we have noted among component manufacturers.
Your database of email contacts is no longer up to date
The old adage that “the old pipe gives the sweetest smoke” is not true for your database of email contacts.
Do you know that 20% of contacts in an email database become outdated or invalid each year?
There are many reasons for this; the company may have a new name or a new domain name, or the contact person has simply left the company.
And if the contact is no longer valid, the person will not be able to read your email.
Your emails are not delivered
For an emailing to be read, it must actually reach the inbox of the addressee.
If your database is not up to date and you take several weeks or even months to notice it, you will be noted as a Bad Sender. This will also be the case if you send emails to people who have not given their agreement.
If you have a bad reputation as a sender, the ISP (Internet Service Provider) may divert your email to the Spams, or even block your email purely and simply.