As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it is important to follow the right steps in order to guarantee a return on your investment.
1. Define who your ideal lead is
To generate quality leads with your component catalog, it is essential to know the characteristics of your ideal lead.
Who is your target?
Many component manufacturers make the mistake of reducing the idea of the “ideal lead” to the size of the business in which he/she works or his/her sector of activity.
These are indeed essential criteria for generating leads, but they are not sufficient.
The first 4 steps will allow you to attract qualified visitors to your website and your component catalog.
But if they leave as they came, it is of little benefit to your company (and your turnover).
The goal now is to convert your visitors into leads.
To do this, it is essential to provide lead-generation forms on your website, which are filled in by visitors because they feel it is worth their while. For example, you could 3D downloads of your components.
Do you want to take things further?
Download our Free Guide on how to launch of your component catalog with success: