Generating new business opportunities means constantly attracting new leads.
There are several tools that you can incorporate and combine in a long-term strategy.
The goal is to ensure that your company is clearly on your prospects’ radar.
You need to leave the competition trailing in your wake by proving to your prospects that you offer the best solution to their problems.
When you are a parts manufacturer or vendor, one of the business drivers that should not be missing from your strategy is uploading your parts catalog.
Read on to find out how you can generate leads by publishing your component catalog online.
Convey a modern image to your prospects
Even today, several parts manufacturers still sell their products the traditional way. So be different and stand out from the competition!
Offer customers and prospects a new way of viewing your products.
An online parts catalog gives prospects a clear insight into your products.
They can download the parts in many of the CAD formats on the market and finally adding them directly to their design project.
Choosing between this e-catalog and a good old paper catalog is a no-brainer. In fact, 86% of people who download a part end up buying it!
So feel free to invest in this strategy, sharpen your competitive edge and give your prospects an innovative way of viewing your products.
They prefer looking up information on their own before contacting the company when they are ready to buy.
Therefore, you need to be active in the process and do everything you can to make them want to buy your products and make their life that much easier.
Transform your parts catalog into a marketing tool
As a parts manufacturer, your catalog is the most important tool in your possession.
So, Use it and transform it into a leads generating machine!
Demand for CAD models is rising sharply. Engineers and designers hunting for technical and detailed product information every day, including 3D models.
To generate leads, you need to analyze your prospects’ requirements and behavior before using that information to fine-tune your marketing practices.
Publishing your component catalog online will help modernize your marketing strategy.
Be focused on your prospects’ new requirements and continuing to grow your customer base.
Your online parts catalog as a central leads generating machine
Publishing your component catalog online must be accompanied by a long-term marketing strategy.
Many manufacturers fail to fully exploit the goldmine in their possession.
They lack the realization that a parts catalog is actually a marketing tool in its own right that should be brought to the fore and promoted.
Publishing your parts catalog online will increase your ranking in search engines, since you will have technical content with specific keywords.
You will attract people that are not necessarily aware of your company and thereby increase your number of leads.
You can ramp up and strengthen your visibility by using such CAD content platforms as TraceParts to publish your parts catalog.
These platforms boast a large audience of engineers and designers who use them as their daily work tool, as well as provide details about how many times your products have been downloaded.
Leverage all the strategies to maximize your leads
When looking to generate leads, you should not restrict your strategy to a single tool.
Your parts catalog must act as a springboard for spearheading other actions.
For example upload banner ads and launch email campaigns to boost your product visibility, raise your product awareness and reach out to new customers.
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