Traceparts

Analysis of B2B Email Campaign Performance 2024

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To define an effective industrial marketing strategy, it’s essential to focus your efforts on the most impactful levers. 
That’s why digital marketing specialists often ask themselves: 

What kind of content generates the most engagement? Is my targeting strategy the most relevant? How can I attract more qualified leads from my engineering audience? 

These insights are crucial for optimizing your marketing efforts, but they can be challenging to obtain. 

That’s why we are sharing the answers, based on our in-depth analysis of B2B Email Campaign Performance launched in 2024 on behalf of our clients. 

Drawn from hundreds of campaigns sent to thousands of engineers and designers, we have compiled and segmented the results to deliver concrete, actionable insights including: 

  • Content types: videos, white papers, product catalogs, event invitations, etc. 
  • Regions: EMEA, North America, APAC, and global campaigns, with a focus on engagement differences by region. 
  • Prepopulated lead generation forms: Conversion rate analysis of campaigns using these forms. 
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Get real and comprehensive statistics, including: 

  • Open rates 
  • CTR (Click-Through Rate) 
  • CTOR (Click-To-Open Rate) 
  • Conversion rates 
  • Average number of leads generated 

All segmented by industry sector to provide you with the most relevant indicators for your specific needs! 

Discover our analysis

Discover real data that will help you optimize your campaigns and allocate your marketing efforts efficiently. 

Leverage TraceParts’ performance too, contact our digital marketing experts today!

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