TraceParts Analytics
Track and analyze your digital marketing campaigns in real timeย ย
Reliable data, accessible in real time
Getting reliable, up-to-date metrics is a real challenge in industrial marketing.ย
Manual reporting, fragmented data, endless comparisons, all of it slows down decision-making and complicates the justification of investments.
TraceParts Analytics provides a centralized and transparent view to help you manage your campaigns with confidence.ย
A single, centralized platform
With a clear and intuitive interface, TraceParts Analytics lets you visualize and analyze all your TraceParts campaigns (emails, newsletters, banners) in one place.ย
You can access your performance data anytime, with no intermediaries.ย
Performance indicators are automatically refreshed every hour, ensuring that your data is always current and reliable.ย
This real-time tracking allows you to base your decisions on tangible results while keeping an overview of your ongoing actions.ย
Analyze your performance with precision
TraceParts Analytics provides the key indicators common to all your advertising formats.
All essential KPIs are consolidated and standardized for consistent, actionable insights:
- Open Rate
- Click-Through Rate (CTR)
- Click-to-Open Rate (CTOR)
- Number of Impressions
- Leads generated through forms
Powerful filters let you refine your analysis, segment results according to your priorities, isolate specific campaigns, or compare actions over time.

A tool designed for industrial marketers
Created by industry professionals for industry professionals, TraceParts Analytics is built to make performance monitoring simpler and smarter.ย
All your campaigns in one place
Emailing, newsletters, banner ads, get a clear overview and navigate seamlessly between formats.
An interface built for efficiency
Enjoy a fluid navigation experience, intuitive data reading, and clear result visualization, all designed to help you focus on insights that matter.
Continuously updated data
Performance metrics are automatically refreshed every hour for up-to-date, reliable information.
Custom filters to match your goals
Filter your campaigns by language, title, or date range to align your analysis with your commercial objectives.
One-click export
Download your data in Excel format and easily integrate it into your own reporting or visualization tools.
Drive your campaigns more efficiently
TraceParts Analytics is part of the TraceParts Digital Advertising Solutions, developed by experts in industrial digital marketing.ย
Access is now included with all our advertising solutions, giving you full visibility on your campaign statistics, saving time on reporting, and helping you make data-driven optimizations.ย

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