Traceparts

TraceParts Analytics

Track and analyze your digital marketing campaigns in real timeย ย 

Reliable data, accessible in real time

Getting reliable, up-to-date metrics is a real challenge in industrial marketing.ย 
Manual reporting, fragmented data, endless comparisons, all of it slows down decision-making and complicates the justification of investments.
TraceParts Analytics provides a centralized and transparent view to help you manage your campaigns with confidence.ย 

A single, centralized platform

With a clear and intuitive interface, TraceParts Analytics lets you visualize and analyze all your TraceParts campaigns (emails, newsletters, banners) in one place.ย 
You can access your performance data anytime, with no intermediaries.ย 

Performance indicators are automatically refreshed every hour, ensuring that your data is always current and reliable.ย 

This real-time tracking allows you to base your decisions on tangible results while keeping an overview of your ongoing actions.ย 

Analyze your performance with precision  

TraceParts Analytics provides the key indicators common to all your advertising formats. 
All essential KPIs are consolidated and standardized for consistent, actionable insights: 

  • Open Rate 
  • Click-Through Rate (CTR) 
  • Click-to-Open Rate (CTOR) 
  • Number of Impressions 
  • Leads generated through forms 

 
Powerful filters let you refine your analysis, segment results according to your priorities, isolate specific campaigns, or compare actions over time. 

Flat-Design-internal-campaign-view

A tool designed for industrial marketers

Created by industry professionals for industry professionals, TraceParts Analytics is built to make performance monitoring simpler and smarter.ย 

All your campaigns in one place

All your campaigns in one place

Emailing, newsletters, banner ads, get a clear overview and navigate seamlessly between formats.

An interface built for efficiency

An interface built for efficiency

Enjoy a fluid navigation experience, intuitive data reading, and clear result visualization, all designed to help you focus on insights that matter.

Continuously updated data

Continuously updated data

Performance metrics are automatically refreshed every hour for up-to-date, reliable information.

Custom filters to match your goals

Custom filters to match your goals

Filter your campaigns by language, title, or date range to align your analysis with your commercial objectives.

One-click export

One-click export

Download your data in Excel format and easily integrate it into your own reporting or visualization tools.

Drive your campaigns more efficiently

TraceParts Analytics is part of the TraceParts Digital Advertising Solutions, developed by experts in industrial digital marketing.ย 

Access is now included with all our advertising solutions, giving you full visibility on your campaign statistics, saving time on reporting, and helping you make data-driven optimizations.ย 

Contact our digital advertising experts