Bonney Forge Digitizes Product Data and Wins More Business with TraceParts Product Explorer

From Static PDFs to Digital-First Efficiency

Since 1876, Bonney Forge has been a trusted name in forged steel fittings and valves serving some of the most demanding sectors, including oil & gas, power, and chemical processing. As capital project workflows, processes, and systems evolved to become more data-driven, Bonney Forge recognized the need to modernize how they delivered product information.

Legacy formats like PDFs were no longer enough. The company identified a critical need for interactive, data-driven tools to empower engineers and optimize customer engagement.

The Turning Point: Going Digital with TraceParts Product Explorer

To meet these challenges head-on, Bonney Forge partnered with TraceParts to implement Product Explorer—a data driven, structured digital solution that transforms product content into flexible, digital assets. Enabling seamless support for engineering, distributors, procurement and customer service.

The transformation began with extracting product data from existing PDFs, drawings, and internal documents. That information was:

Mapped to standardized valve data schemas for completeness and consistency.

Digitized and validated, ensuring every product was fully defined.

Published to the Product Explorer platform, transforming static PDFs into a dynamic, digital product library that powers a wide range of applications across the value chain.

With Product Explorer, Bonney Forge created a digital foundation that delivered immediate value across their organization and customer network.

Learn how we can help you digitize your product information

Self-Service Product Discovery

Engineers, specifiers, and buyers can now explore Bonney Forge’s product range online. Searching by product attribute, easily matching to their specification, and accessing critical product information in seconds.

Product configurator to match exact project needs

Allowing customers to select every product detail such as material, connection type, size, standards to match their exact requirements with precision and speed through an intuitive online self-service application.

Seamless CAD Compatibility Across All Major Platforms

Bonney Forge’s digital valve data is now fully compatible with all major CAD design systems, ensuring smooth integration into any engineering workflow. This broad compatibility supports every stage of the design process.

CAD Cart / Design Cart

Bulk CAD Download for Complete System Design

Streamlines the design process by downloading all necessary CAD files in one go. Whether it’s for an entire pipe run, a group of valves, or a full set of fittings, this feature enables designers and engineers to quickly gather all the components required to support their layout—saving time, reducing errors, and ensuring consistency across a project.

Automated General Arrangement (GA) Drawings

Bonney Forge has streamlined project workflows by automating the generation of GA drawings. This innovation reduces engineering effort, improves accuracy, and enables faster response to customer demands.

Highly Qualified Sales Leads

Bonney Forge generates thousands of highly qualified sales leads from engineers and designers who rely on their detailed product data and actively specify Bonney Forge CAD models into active projects.

Boosted Visibility and SEO

With structured, machine-readable content, Bonney Forge’s product data is now more discoverable across search engines and AI-driven tools—ensuring they show up when engineers and project teams are actively searching for solutions.

The Result: A Competitive Edge in a Digital World

By adopting TraceParts Product Explorer, Bonney Forge transformed how they support their customers, distributors, and internal teams.

Reduced internal workload

Improved data accuracy

Accelerated project timelines

Enhanced the customer experience

Generated thousands of highly qualified sales leads

Positioned themselves as a digital leader in the industry

In a market where time, accuracy, and data accessibility can make or break a project, Bonney Forge now stands out as a valve manufacturer that’s ready for the future.

Thinking about modernizing your product data like Bonney Forge?

Let’s talk about how TraceParts Product Explorer can help you streamline workflows and win more projects.

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About the Author

Mike Sprague

Business Development Director, TraceParts America LLC