For CMD Couplings, TraceParts is an Outstanding Marketing Tool

Founded in 1901 by André Citroën and integrated into the private CIF Group in 2005, CMD Couplings is now a recognized leader in the design and manufacturing of couplings for various industrial sectors such as energy, steel, mining, and many others. With a team of 1,200 employees, CMD combines technological expertise with the commercial agility of a small to mid-sized company, delivering customized solutions to its clients.

Before discovering TraceParts, CMD was looking for a solution to provide usable drawings to its integrator clients.

Integrating our equipment into preliminary designs was essential for us, as well as having access to our customers’ contact information.

TraceParts served as a strategic ally for CMD. The platform enabled the effective integration of CMD’s products into ongoing projects right from their initial phase.

For the past 12 years, the French company CMD has been using the TraceParts CAD content platform to publish its couplings catalog—a choice that continues to provide daily business opportunities for this expert in the design and manufacturing of spring and gear couplings.

In 2017, TraceParts announced the development of a dedicated mobile application for CMD Couplings, providing the manufacturer with a tailor-made tool to present their content effectively and in a personalized way to their customers.

TraceParts’ agile solution won over CMD, particularly thanks to its mobile application, which allows Pierre-Yves Launay and his teams to preview products in 3D, generate drawings, and send them directly to clients—wherever they are. The application’s ease of use and portability have been major assets in CMD’s commercial toolkit.

Moreover, the early integration of CMD products into projects has significantly increased the chances of converting prospects into customers. CMD’s references are regularly used in tenders and consultations, often leading to actual purchases. Thanks to the technical data available through TraceParts, design offices can easily incorporate CMD products into their studies and plans, thereby facilitating subsequent orders.

Lead generation of high quality is another crucial advantage offered by TraceParts. By enabling CMD to reach potential customers early in the project phase, the platform provides a significant competitive edge. This proactive approach allows CMD to better understand their clients’ needs and to guide them effectively throughout the pre-project process.

TraceParts is a fantastic marketing tool. The mobile application is very convenient, allowing me to present our products in 3D to my clients and instantly send them the corresponding drawings. This gives us a crucial competitive advantage.

Building on this successful collaboration, CMD is planning new projects with TraceParts. The relationship between the two companies continues to grow, reflecting a dynamic and promising partnership.

Pierre-Yves Launay, Couplings Sales Director CMD Couplings