Traceparts

Industrial trade shows vs. CAD platform: analyzing ROI

Industrial trade shows vs. TraceParts: which channel generates the best return on investment?

You know your trade shows are expensive, but itโ€™s often difficult to get a clear view of the return on investment.

This guide gives you everything you need to compare an industrial trade show with a CAD-content platform like TraceParts, including real numbers, and to calculate your own cost per lead.

Access the full analysis and explore the detailed calculations included in the document.

Download the comparison guide

Excerpt of the key ROI comparison calculations

This diagram highlights the main cost elements, the assumptions used, and the results of our ROI calculation. The guide explains all the data in detail and helps you run your own simulation.

*Also available in dollars.

Download ROI Trade Shows vs. 3D Product Catalog Solutions

This document provides an in-depth analysis of the costs of an industrial trade show and the performance of a CAD catalog published on TraceParts. It presents a simple and repeatable method to calculate your cost per lead and objectively compare the two approaches.

In the document, you will find:

  • The full cost breakdown of an industrial trade show
  • A side-by-side ROI comparison with a 3D CAD catalog
  • Average performance metrics from 449 TraceParts catalogs
  • A simple method to apply the calculations to your own initiatives