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Идеи и практические советы для профессиональных маркетологов, которые ориентируются на инженеров, разработчиков и промышленных агентов влияния

Why does the General Data Protection Regulation (GDPR) represent a real opportunity for marketing experts looking to target engineers and design professionals?

A year has passed since the regulation became effective, so discover how the European GDPR (General Data Protection Regulation) is a real opportunity for digital...

Generate leads by publishing your component catalog online

Generating new business opportunities means constantly attracting new leads. There are several tools that you can incorporate and combine in a long-term strategy. The goal...

How do you improve the customer journey in industry?

Did you know that 80% of the customer's journey to purchase takes place on the Internet? Nowadays, buyers go through the path to purchase on...

The 8 Email Marketing mistakes you should avoid to expand your portfolio of industrial customers

When looking to generate leads in industry, emails are and continue to be the essential sales and communication channel. All self-respecting marketing professionals should include...

How to generate leads using your component catalog

Do your salespeople find it increasingly difficult to find new buyers? Buyer behavior and expectations in industry have changed dramatically over recent years. So, to...

Create Relevant Content for Industrial Buyers

As a parts manufacturer, probably one of your biggest challenges is creating relevant content to engage with industrial buyers. You are not alone if you...

5 steps to generating leads by putting your component catalog online

As a manufacturer, putting your component catalog online is an excellent opportunity to generate leads. However, in terms of the cost and effort required, it...

How to facilitate contact between component suppliers and designers

As a component manufacturer, you want to create strong links with your target audience. Indeed, you have identified your target audience, but now you are...

The advantages and disadvantages of mobile apps for industrial component suppliers

Why create mobile apps for industrial component suppliers? It is now a simple fact that more people access the web via a mobile device than...

Component manufacturers: why are your emailing not getting read?

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said,...

Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a...

Integrate advertising banners in your strategy for generating leads

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners....

Component manufacturers: when is the best time to send your email campaigns?

In all human interactions, there are overall rules to be respected. Just as it would be strange to ask the same question 5 times to...

Purchasers’ expectations have changed; you need to adapt!

In an increasingly connected world, the way people look for and consume information has changed considerably. Today, we all search on Google to get an...

8 tools for creating an HTML template for email campaigns

Email campaigns are one of the essential tools for generating leads and one of the most powerful in terms of ROI. Thanks to this tool,...

Five tips for generating sales leads on social networks

Social networks are an essential tool for generating leads. If you think that they are only a means of conveying your brand image, think again!...

Five tools to leverage lead generation in industry

Lead Generation in industry is one of your main objectives, which can prove to be a real challenge. To choose the right tools to use,...

How TraceParts helped Item generate more leads

When looking to generate qualified leads for the sales force, it is important to build a sound strategy and leverage a number of drivers to...

Six best practices when creating an email marketing campaign in the industrial sector

Email campaigns are a key component of your strategy for generating sales leads. However, creating an effective email campaign requires careful planning, especially when you...

Component manufacturers: how can you generate high-quality leads for your sales teams?

A visitor who ends up completing a detailed contact form on your website becomes a sales lead. Even though a lot of the work has...

How to create an effective form for generating leads in industry

You have probably already heard the saying “Content is king”. Obviously to attract visitors to your website and thereby create leads, you must provide them...

Три важных фактора, которые влияют на процесс закупок в промышленности

В течение нескольких лет в промышленном мире произошли изменения в бизнесе: наиболее динамичные страны промышленного сектора, такие как США, Бразилия и Китай, пережили спад, в...

4 common mistakes that prevent component manufacturers from generating leads

Buyers are increasingly connected. As a component manufacturer, your website needs to be a major source of sales leads. Is this not the case with...

Component manufacturers: 3 reasons why your online advertising campaigns fail

When you are a component manufacturer, using the internet to develop sales is a good idea. However, while taking short-cuts in order to get maximum...

3 major obstacles that prevent component suppliers from generating leads.

Generating qualified leads online is crucial for component suppliers. Are you struggling to generate qualified leads?Are your leads not sufficiently qualified? Here are 3 obstacles...