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Thousands of leads generated with TraceParts’ Digital Marketing Services in 2019


19-03-2020 Priscillia Granval

Saint-Romain, France – March 19, 2020 – TraceParts, a world-leading supplier of digital content for engineering, has announced excellent results for its digital marketing services. 

In addition to its 3D catalog publication solutions for parts manufacturers and distributors, TraceParts has been delivering digital marketing services for over 10 years to marketing professionals looking to target industrial engineers and designers. 

With a number of selection criteria available, marketing professionals can accurately define their target market; they can for instance segment by area of interest (mechanical CAD, prototyping, 3D printing, electronic CAD, etc.), sector of activity (mechanical engineering, automation, special machinery, etc.) or type of product downloaded from the TraceParts CAD content platform. 

With over 1.7 million opt-in contacts in over 49 sectors of activity, the TraceParts database is considered to be one of the highest quality in its sector. 

If any proof were needed, TraceParts generated over 16,500 leads for its customers in 2019 through targeted email campaigns combined with pre-populated forms. Thanks to this service, customers received an average of 100 leads per campaign, which they could then forward to their sales teams. 

Drawing on their in-depth knowledge of their database, TraceParts’ digital marketing experts can advise and guide their customers in choosing the right criteria and achieving greater performance with an average open rate of 22.10% and click rate of 3.10% per campaign. 

About TraceParts

TraceParts is one of the world’s leading providers of 3D digital content for engineering. As part of the Trace Group founded in 1990, the company provides powerful web-based solutions, such as CAD part libraries, electronic catalogs and product configurators.

TraceParts offers digital marketing services to help part vendors, 3D printing suppliers, software and computer hardware vendors promote their products and services and generate high-quality B2B sales leads.

The TraceParts portal is available free-of-charge to millions of CAD users worldwide. It provides access to hundreds of supplier catalogs and more than 100 million CAD models and product data-sheets that perfectly meet the specific needs of design, purchasing, manufacturing and maintenance processes and operations.
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