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TraceParts Blog

5 ways to optimize your marketing strategy for your components catalog


17-10-2018 Audrey Varin

As an industrial manufacturer, your time is precious. You have new products to develop, equipment to maintain, a tight production schedule and shipping deadlines to meet. Under these conditions, marketing is rarely a priority, and is often limited to pamphlets or attending a few important trade fairs. However, the digital age has arrived and this […]

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Component manufacturers: how can you generate high-quality leads for your sales teams?


16-10-2018 Priscillia Granval

A visitor who ends up completing a detailed contact form on your website becomes a sales lead. Even though a lot of the work has been done by this stage, the leads generated for your sales people need to be mature and qualified. In order generate high-quality leads, you should follow certain best practices. Here […]

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4 mistakes that can lead to the launch of your component catalog being unsuccessful


11-10-2018 Audrey Varin

Are you preparing to launch a component catalog? Maybe you have just done so? Be careful not to make one of the four following mistakes or the launch of your component catalog could turn into a fiasco!   1. You are not online Today, providing your component catalog just in paper format is no longer […]

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4 fundamental principles to ensure the launch of your product catalog is a success


10-10-2018 Audrey Varin

Launching a new catalog is a major challenge for component manufacturers. So, how do you avoid making any mistakes? Here are 4 fundamental principles to ensure the launch of your component catalog is a success.   1. Understand the expectations of industrial buyers To ensure the successful launch of your component catalog, it is crucial […]

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How to create an effective form for generating leads in industry


09-10-2018 Priscillia Granval

You have probably already heard the saying “Content is king”. Obviously to attract visitors to your website and thereby create leads, you must provide them with quality content and value-added information about topics that interest them. But this is not enough to convert them into leads. You must get them to fill out forms that […]

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