A survey conducted by TraceParts is giving industrial marketing experts a clearer insight into the needs of engineers and designers

3,219 design professionals answered the survey and described their needs in terms of technical information and marketing

Saint-Romain, France – September 22, 2020 – TraceParts, a world-leading supplier of digital content for engineering, has announced the publication of the results of a survey that ran for several months on its CAD content platform in five different languages (English, French, German, Spanish and Italian).

For the first time, TraceParts has carried out an in-depth survey into the marketing preferences of the engineering and design community in an attempt to gain a clearer understanding of where they find the information that they need to take critical decisions for their work.

This research report has been designed to give industrial firms a greater insight into the information needs of engineers and designers by providing key data to guide their marketing plans and strategies in 2021 and beyond.

Here are some of the survey’s key findings:

• 86% of respondents have an influence on purchase decisions

• 57% of the information that engineers and designers search for comes from the supplier’s or manufacturer’s website

• 70% of the design professionals polled download one to four marketing materials on average before they are ready to be contacted

• 49% of engineers and designers claim that product datasheets / CAD models are their preferred marketing content

• 70% of engineers and designers prefer an email for a first interaction

The complete research report containing all the results and analyses, as well as key information about the profile of the respondents, is available here: https://go.traceparts.com/the-marketing-preferences-of-engineers-and-designers

About TraceParts

TraceParts is one of the world’s leading CAD-content platforms for Engineering, Industrial Equipment and Machine Design, totaling 5.3 million registered members from 1.3 million companies actively sourcing product information and technical data from over 195 different countries.

As part of the Trace Group founded in 1990, TraceParts brings highly targeted marketing exposure to more than 800 customers of all sizes and from all industries, via powerful cloud-based API and SaaS applications such as CAD part libraries, product catalogs and configurators.

TraceParts’ comprehensive Digital Marketing Services help part manufacturers and distributors, 3D printing & rapid-prototyping suppliers, CAD/CAM/CAE/ECAD software and computer hardware vendors promote their products and services and generate highly qualified sales leads.

Available free-of-charge to millions of Engineers & Designers worldwide, the TraceParts CAD-content platform provides access to over 1.730 supplier-certified product catalogs and billions of 2D drawings & 3D CAD models and product datasheets that perfectly match the digitalization needs of Design, Purchasing, Manufacturing and Maintenance processes & operations, in virtually any industrial sector.