Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

To generate leads and promote your products, you have many tools at your disposal such as SEO, social networks, emailing, paid advertisements and advertising banners. Placing advertising banners on specialist websites should be part of your lead-generation strategy in order to raise your profile and reach an audience that does not necessarily know you yet. […]

December 2018 – Interesting content for Engineers and Designers Ten key trends that emerged at formnext 2018 The fourth state of matter and why it matters so much in additive manufacturing Oerlikon CEO Roland Fischer reveals strategy for full AM industrialization Stefaan Motte outlines an evolution of 3D printing Global Head of 3D Metals Tim […]

Are your salespeople finding it increasingly difficult to find new customers? The behavior and expectations of industrial buyers have changed dramatically. Today, to prospect effectively for customers in the industrial sector you need to modernize your marketing and sales strategy.   The expectations of today’s industrial buyers It is a simple fact that buyers in […]

Publishing your component catalog online is an excellent opportunity to make your customers’ lives easier and generate qualified leads. However, to experience the full benefits, it is essential that your component catalog is visible. If it is not, these are the 5 most likely reasons.   1. Your website is not well referenced on the […]