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A survey conducted by TraceParts is giving industrial marketing experts a clearer insight into the needs of engineers and designers


22-09-2020 Audrey Varin

3,219 design professionals answered the survey and described their needs in terms of technical information and marketing

Saint-Romain, France – September 22, 2020 – TraceParts, a world-leading supplier of digital content for engineering, has announced the publication of the results of a survey that ran for several months on its CAD content platform in five different languages (English, French, German, Spanish and Italian).

For the first time, TraceParts has carried out an in-depth survey into the marketing preferences of the engineering and design community in an attempt to gain a clearer understanding of where they find the information that they need to take critical decisions for their work.

This research report has been designed to give industrial firms a greater insight into the information needs of engineers and designers by providing key data to guide their marketing plans and strategies in 2021 and beyond.

Here are some of the survey’s key findings:

  • 86% of respondents have an influence on purchase decisions
  • 57% of the information that engineers and designers search for comes from the supplier’s or manufacturer’s website
  • 70% of the design professionals polled download one to four marketing materials on average before they are ready to be contacted
  • 49% of engineers and designers claim that product datasheets / CAD models are their preferred marketing content
  • 70% of engineers and designers prefer an email for a first interaction

The complete research report containing all the results and analyses, as well as key information about the profile of the respondents, is available here: https://go.traceparts.com/the-marketing-preferences-of-engineers-and-designers

About TraceParts

TraceParts is one of the world’s leading providers of 3D digital content for engineering. As part of the Trace Group founded in 1990, the company provides powerful web-based solutions, such as CAD part libraries, electronic catalogs and product configurators.

TraceParts offers digital marketing services to help part vendors, 3D printing suppliers, software and computer hardware vendors promote their products and services and generate high-quality B2B sales leads.

The TraceParts portal is available free-of-charge to millions of CAD users worldwide. It provides access to hundreds of supplier catalogs and more than 100 million CAD models and product data-sheets that perfectly meet the specific needs of design, purchasing, manufacturing and maintenance processes and operations.

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