Leads generation: here is a subject that has spawned countless articles. Simply do a quick search on Google and you will see just how many pieces have been published on the topic. You are bound to ask me why I am bothering to add another article to the pile. The bottom line is that the […]
In industry 4.0, additive manufacturing is one of those innovations that you cannot let slip through the net if you want to keep pace with your rivals and maintain your competitive advantage. Having said that, many manufacturers in every sector of industry have yet to be won over by this technology. Even though the technology […]
2020 will be the year of 3D printing, however, sector professionals need to make a major effort to educate prospects and raise awareness of the technology if they are to promote their products, services and solutions.
Sometimes it is hard to demonstrate the advantages of your products to a reluctant and relatively immature audience. But as we have seen, 3D printing is revolutionizing the industrial world.
The role of marketing professionals in today’s world is not restricted to promoting products and services. They also need to guide prospects during the consideration stage, while analyzing and understanding them in an effort to define actions matching their needs.