TraceParts Blog

Component manufacturers: why are your emails not getting read?

19-12-2018 Priscillia Granval

You are in the middle of creating your next email marketing campaign, and you feel certain this one will hit the mark. That being said, your last email campaigns were not as successful as you had hoped. What makes you think it will be different this time? If you do not change anything, people will […]

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TraceParts and nVent – From Digital to Reality

18-12-2018 Audrey Varin

Presentation at electronica 2018. Saint-Romain, France, December 18, 2018 – nVent SCHROFF has a series of coordinated services that simplify and speed up the digital workflow from selection to delivery of SCHROFF products. Now when users search for products on schroff.nvent.com/ such as electronic cabinets, enclosures, and PCB accessories, they are consistently provided with necessary support […]

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4 ways to modernize your marketing strategy for the launch of your component catalog

17-12-2018 Audrey Varin

Buyers’ behavior and expectations have changed dramatically. As a component supplier, it is crucial that you modernize your communication and marketing strategy. Here are the 4 ways to help you modernize it successfully.   Traditional marketing is no longer adequate Internet and new technologies have revolutionized buyer behavior and your customers’ needs. Firstly, buyers have […]

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How to become a leading supplier with key account buyers in the industrial sector

13-12-2018 Audrey Varin

If you are an industrial subcontractor or if you sell services to industry, becoming a leading supplier for a key account can really open doors for you. These major companies, referred to as “key accounts”, are often global companies. Being chosen as a supplier for this type of company almost guarantees access to new markets, […]

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Technical Webinars – Attract and Educate Engineers for Higher Quality Sales Leads

12-12-2018 Audrey Varin

Technical webinars are a staple in marketing to engineers and industrial professionals. You’ve probably attended a few of them yourself. Even though it takes a lot of work to plan, promote and present a technical webinar, it is worth the effort because webinars scored a solid 64% in Manufacturers’ Effectiveness Ratings for Content Marketing Tactics (Source: […]

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The TraceParts Blog

For component suppliers, design software or computer hardware vendors and 3D printing & rapid prototyping professionals.